Director of publications marketing vs marketing manager

The differences between directors of publications marketing and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of publications marketing and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $87,949 average annual salary of a director of publications marketing.

The top three skills for a director of publications marketing include website content, press releases and CRM. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Director of publications marketing vs marketing manager overview

	Director Of Publications Marketing	Marketing Manager
Yearly salary	$87,949	$104,550
Hourly rate	$42.28	$50.26
Growth rate	10%	10%
Number of jobs	96,989	89,627
Job satisfaction	-	3
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

Director of publications marketing vs marketing manager salary

Directors of publications marketing and marketing managers have different pay scales, as shown below.

	Director Of Publications Marketing	Marketing Manager
Average salary	$87,949	$104,550
Salary range	Between $57,000 And $134,000	Between $71,000 And $153,000
Highest paying City	-	Menlo Park, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between director of publications marketing and marketing manager education

There are a few differences between a director of publications marketing and a marketing manager in terms of educational background:

	Director Of Publications Marketing	Marketing Manager
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 75%
Most common major	Communication	Business
Most common college	University of Georgia	University of Georgia

Director of publications marketing vs marketing manager demographics

Here are the differences between directors of publications marketing' and marketing managers' demographics:

	Director Of Publications Marketing	Marketing Manager
Average age	39	39
Gender ratio	Male, 35.1% Female, 64.9%	Male, 44.4% Female, 55.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of publications marketing and marketing manager duties and responsibilities

Director of publications marketing example responsibilities.

Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Revise the Facebook page, moving from friends to fans and quadruple likes.
Plan and execute special events including social media marketing using Facebook.
Deliver a consistently positive ROI using extensive data mining and customer analysis information to determine product timing and placement.
Prepare and run educational projects for international students.

Marketing manager example responsibilities.

Utilize SalesForce database to update contacts and prospect new leads.
Manage account process from RFP to full execution of campaign in its entirety.
Manage agency partners to develop target print media, sampling programs, POS, merchandising.
Manage redesign of four bank websites and implementation of new content management system (CMS . )
Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.

Director of publications marketing vs marketing manager skills

Common director of publications marketing skills

Website Content, 17%
Press Releases, 14%
CRM, 8%
Lead Generation, 6%
Facebook, 4%
Public Awareness, 4%

Common marketing manager skills

Digital Marketing, 14%
Marketing Campaigns, 7%
Project Management, 4%
Integrated Marketing, 4%
Email Marketing, 4%
CRM, 3%

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Director Of Publications Marketing
Director Of Publications Marketing vs Marketing Manager

Updated January 8, 2025

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