Director of publications marketing vs marketing supervisor

The differences between directors of publications marketing and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of publications marketing and a marketing supervisor. Additionally, a director of publications marketing has an average salary of $87,949, which is higher than the $64,304 average annual salary of a marketing supervisor.

The top three skills for a director of publications marketing include website content, press releases and CRM. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.

Director of publications marketing vs marketing supervisor overview

	Director Of Publications Marketing	Marketing Supervisor
Yearly salary	$87,949	$64,304
Hourly rate	$42.28	$30.92
Growth rate	10%	10%
Number of jobs	96,989	74,956
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 71%
Average age	39	39
Years of experience	10	10

Director of publications marketing vs marketing supervisor salary

Directors of publications marketing and marketing supervisors have different pay scales, as shown below.

	Director Of Publications Marketing	Marketing Supervisor
Average salary	$87,949	$64,304
Salary range	Between $57,000 And $134,000	Between $45,000 And $90,000
Highest paying City	-	Dix Hills, NY
Highest paying state	-	New York
Best paying company	-	Halliburton
Best paying industry	-	Retail

Differences between director of publications marketing and marketing supervisor education

There are a few differences between a director of publications marketing and a marketing supervisor in terms of educational background:

	Director Of Publications Marketing	Marketing Supervisor
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 71%
Most common major	Communication	Business
Most common college	University of Georgia	University of Georgia

Director of publications marketing vs marketing supervisor demographics

Here are the differences between directors of publications marketing' and marketing supervisors' demographics:

	Director Of Publications Marketing	Marketing Supervisor
Average age	39	39
Gender ratio	Male, 35.1% Female, 64.9%	Male, 43.5% Female, 56.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of publications marketing and marketing supervisor duties and responsibilities

Director of publications marketing example responsibilities.

Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Revise the Facebook page, moving from friends to fans and quadruple likes.
Plan and execute special events including social media marketing using Facebook.
Deliver a consistently positive ROI using extensive data mining and customer analysis information to determine product timing and placement.
Prepare and run educational projects for international students.

Marketing supervisor example responsibilities.

Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
Create effective and engaging website content through collaboration with stakeholders and search engine optimization (SEO).
Coordinate with other team leaders on large projects and SEM wide decisions.
Direct creative development for banner ads, SEM copy, and landing pages.
Assemble proposals, statement of qualifications, and PowerPoint presentations for various stages of submissions.
Identify, build and maintain all respective content areas of corporate websites and maximize SEO opportunities for brand's online presence.

Director of publications marketing vs marketing supervisor skills

Common director of publications marketing skills

Website Content, 17%
Press Releases, 14%
CRM, 8%
Lead Generation, 6%
Facebook, 4%
Public Awareness, 4%

Common marketing supervisor skills

Customer Satisfaction, 40%
Direct Reports, 31%
Customer Service, 7%
Digital Marketing, 3%
Payroll, 2%
Marketing Campaigns, 2%

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Director Of Publications Marketing
Director Of Publications Marketing vs Marketing Supervisor

Updated January 8, 2025

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