Director of publications marketing vs public relations director

The differences between directors of publications marketing and public relations directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of publications marketing, becoming a public relations director takes usually requires 2-4 years. Additionally, a public relations director has an average salary of $94,692, which is higher than the $87,949 average annual salary of a director of publications marketing.

The top three skills for a director of publications marketing include website content, press releases and CRM. The most important skills for a public relations director are press releases, web content, and pr campaigns.

Director of publications marketing vs public relations director overview

	Director Of Publications Marketing	Public Relations Director
Yearly salary	$87,949	$94,692
Hourly rate	$42.28	$45.52
Growth rate	10%	8%
Number of jobs	96,989	31,693
Job satisfaction	-	5
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 81%
Average age	39	42
Years of experience	10	4

Director of publications marketing vs public relations director salary

Directors of publications marketing and public relations directors have different pay scales, as shown below.

	Director Of Publications Marketing	Public Relations Director
Average salary	$87,949	$94,692
Salary range	Between $57,000 And $134,000	Between $59,000 And $150,000
Highest paying City	-	Napa, CA
Highest paying state	-	Nevada
Best paying company	-	Exelixis
Best paying industry	-	Internet

Differences between director of publications marketing and public relations director education

There are a few differences between a director of publications marketing and a public relations director in terms of educational background:

	Director Of Publications Marketing	Public Relations Director
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 81%
Most common major	Communication	Communication
Most common college	University of Georgia	Stanford University

Director of publications marketing vs public relations director demographics

Here are the differences between directors of publications marketing' and public relations directors' demographics:

	Director Of Publications Marketing	Public Relations Director
Average age	39	42
Gender ratio	Male, 35.1% Female, 64.9%	Male, 35.9% Female, 64.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	16%

Differences between director of publications marketing and public relations director duties and responsibilities

Director of publications marketing example responsibilities.

Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Revise the Facebook page, moving from friends to fans and quadruple likes.
Plan and execute special events including social media marketing using Facebook.
Deliver a consistently positive ROI using extensive data mining and customer analysis information to determine product timing and placement.
Prepare and run educational projects for international students.

Public relations director example responsibilities.

Manage internal agency public relations, blog content and twitter account.
Hire, train and manage play-by-play broadcasters guaranteeing a professional and informative listening experience.
Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
Assist in development-relate alumni campaigns and event planning.
Keep running list and archive information regarding NCAA commitments.
Compile statistics and update game notes, player biographies, player and team statistics.

Director of publications marketing vs public relations director skills

Common director of publications marketing skills

Website Content, 17%
Press Releases, 14%
CRM, 8%
Lead Generation, 6%
Facebook, 4%
Public Awareness, 4%

Common public relations director skills

Press Releases, 19%
Web Content, 9%
Pr Campaigns, 5%
Facebook, 4%
Crisis Communications, 4%
Twitter, 3%

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Director Of Publications Marketing
Director Of Publications Marketing vs Public Relations Director

Updated January 8, 2025

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