Director of publications marketing vs publications manager

The differences between directors of publications marketing and publications managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of publications marketing, becoming a publications manager takes usually requires 2-4 years. Additionally, a publications manager has an average salary of $94,155, which is higher than the $87,949 average annual salary of a director of publications marketing.

The top three skills for a director of publications marketing include website content, press releases and CRM. The most important skills for a publications manager are facebook, project management, and press releases.

Director of publications marketing vs publications manager overview

	Director Of Publications Marketing	Publications Manager
Yearly salary	$87,949	$94,155
Hourly rate	$42.28	$45.27
Growth rate	10%	8%
Number of jobs	96,989	18,211
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 72%
Average age	39	42
Years of experience	10	4

Director of publications marketing vs publications manager salary

Directors of publications marketing and publications managers have different pay scales, as shown below.

	Director Of Publications Marketing	Publications Manager
Average salary	$87,949	$94,155
Salary range	Between $57,000 And $134,000	Between $66,000 And $133,000
Highest paying City	-	Menlo Park, CA
Highest paying state	-	Nevada
Best paying company	-	Meta
Best paying industry	-	-

Differences between director of publications marketing and publications manager education

There are a few differences between a director of publications marketing and a publications manager in terms of educational background:

	Director Of Publications Marketing	Publications Manager
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 72%
Most common major	Communication	English
Most common college	University of Georgia	Stanford University

Director of publications marketing vs publications manager demographics

Here are the differences between directors of publications marketing' and publications managers' demographics:

	Director Of Publications Marketing	Publications Manager
Average age	39	42
Gender ratio	Male, 35.1% Female, 64.9%	Male, 43.5% Female, 56.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	16%

Differences between director of publications marketing and publications manager duties and responsibilities

Director of publications marketing example responsibilities.

Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Revise the Facebook page, moving from friends to fans and quadruple likes.
Plan and execute special events including social media marketing using Facebook.
Deliver a consistently positive ROI using extensive data mining and customer analysis information to determine product timing and placement.
Prepare and run educational projects for international students.

Publications manager example responsibilities.

Lead company-wide FDA compliance requirements documentation project.
Manage leading fashion editorial photography studio, including set and lighting design.
Implement processes and tools to satisfy FDA and ISO user documentation requirements.
Revolutionize tuberculosis (TB) program by conducting and monitoring an epidemiological risk assessment of the base's local community.
Assure compliance to regulatory requirements including FDA, MDD, ISO, BSI, UL, and other agencies.
Hire to evaluate and recommend solutions to facilitate migration of data to XML integrate information logistics system.

Director of publications marketing vs publications manager skills

Common director of publications marketing skills

Website Content, 17%
Press Releases, 14%
CRM, 8%
Lead Generation, 6%
Facebook, 4%
Public Awareness, 4%

Common publications manager skills

Facebook, 19%
Project Management, 15%
Press Releases, 10%
PowerPoint, 6%
Publicity Campaigns, 6%
Public Health, 6%

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Director Of Publications Marketing
Director Of Publications Marketing vs Publications Manager

Updated January 8, 2025

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