Director of publications marketing vs senior director of marketing

The differences between directors of publications marketing and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of publications marketing and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $87,949 average annual salary of a director of publications marketing.

The top three skills for a director of publications marketing include website content, press releases and CRM. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Director of publications marketing vs senior director of marketing overview

	Director Of Publications Marketing	Senior Director Of Marketing
Yearly salary	$87,949	$159,916
Hourly rate	$42.28	$76.88
Growth rate	10%	10%
Number of jobs	96,989	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

Director of publications marketing vs senior director of marketing salary

Directors of publications marketing and senior directors of marketing have different pay scales, as shown below.

	Director Of Publications Marketing	Senior Director Of Marketing
Average salary	$87,949	$159,916
Salary range	Between $57,000 And $134,000	Between $112,000 And $226,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Washington Prime Group
Best paying industry	-	Media

Differences between director of publications marketing and senior director of marketing education

There are a few differences between a director of publications marketing and a senior director of marketing in terms of educational background:

	Director Of Publications Marketing	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 75%
Most common major	Communication	Business
Most common college	University of Georgia	University of Georgia

Director of publications marketing vs senior director of marketing demographics

Here are the differences between directors of publications marketing' and senior directors of marketing' demographics:

	Director Of Publications Marketing	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 35.1% Female, 64.9%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of publications marketing and senior director of marketing duties and responsibilities

Director of publications marketing example responsibilities.

Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Revise the Facebook page, moving from friends to fans and quadruple likes.
Plan and execute special events including social media marketing using Facebook.
Deliver a consistently positive ROI using extensive data mining and customer analysis information to determine product timing and placement.
Prepare and run educational projects for international students.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Director of publications marketing vs senior director of marketing skills

Common director of publications marketing skills

Website Content, 17%
Press Releases, 14%
CRM, 8%
Lead Generation, 6%
Facebook, 4%
Public Awareness, 4%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Director Of Publications Marketing
Director Of Publications Marketing vs Senior Director Of Marketing

Updated January 8, 2025

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