Director of publications marketing vs senior vice president of marketing

The differences between directors of publications marketing and senior vice presidents of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of publications marketing and a senior vice president of marketing. Additionally, a senior vice president of marketing has an average salary of $200,351, which is higher than the $87,949 average annual salary of a director of publications marketing.

The top three skills for a director of publications marketing include website content, press releases and CRM. The most important skills for a senior vice president of marketing are digital marketing, analytics, and business strategy.

Director of publications marketing vs senior vice president of marketing overview

	Director Of Publications Marketing	Senior Vice President Of Marketing
Yearly salary	$87,949	$200,351
Hourly rate	$42.28	$96.32
Growth rate	10%	10%
Number of jobs	96,989	111,445
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

Director of publications marketing vs senior vice president of marketing salary

Directors of publications marketing and senior vice presidents of marketing have different pay scales, as shown below.

	Director Of Publications Marketing	Senior Vice President Of Marketing
Average salary	$87,949	$200,351
Salary range	Between $57,000 And $134,000	Between $121,000 And $330,000
Highest paying City	-	Waltham, MA
Highest paying state	-	Massachusetts
Best paying company	-	Audubon Nature Institute
Best paying industry	-	Manufacturing

Differences between director of publications marketing and senior vice president of marketing education

There are a few differences between a director of publications marketing and a senior vice president of marketing in terms of educational background:

	Director Of Publications Marketing	Senior Vice President Of Marketing
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 76%
Most common major	Communication	Business
Most common college	University of Georgia	University of Georgia

Director of publications marketing vs senior vice president of marketing demographics

Here are the differences between directors of publications marketing' and senior vice presidents of marketing' demographics:

	Director Of Publications Marketing	Senior Vice President Of Marketing
Average age	39	39
Gender ratio	Male, 35.1% Female, 64.9%	Male, 66.4% Female, 33.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of publications marketing and senior vice president of marketing duties and responsibilities

Director of publications marketing example responsibilities.

Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Revise the Facebook page, moving from friends to fans and quadruple likes.
Plan and execute special events including social media marketing using Facebook.
Deliver a consistently positive ROI using extensive data mining and customer analysis information to determine product timing and placement.
Prepare and run educational projects for international students.

Senior vice president of marketing example responsibilities.

Lead all B2B and B2C marketing, business improvement and project execution efforts.
Create and manage new sales channels including direct, indirect, B2B and B2C.
Manage rebranding initiative: strategy, brand standards, logo change, content strategy, visual identity, new collateral.
Manage CRM data and customize reports on implementations, enhancements and opportunities.
Establish and manage an innovative direct response performance measurement, reporting and analytics practice around the business.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.

Director of publications marketing vs senior vice president of marketing skills

Common director of publications marketing skills

Website Content, 17%
Press Releases, 14%
CRM, 8%
Lead Generation, 6%
Facebook, 4%
Public Awareness, 4%

Common senior vice president of marketing skills

Digital Marketing, 13%
Analytics, 6%
Business Strategy, 5%
SVP, 5%
Integrated Marketing, 5%
Marketing Campaigns, 4%

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Director Of Publications Marketing
Director Of Publications Marketing vs Senior Vice President Of Marketing

Updated January 8, 2025

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