Director of strategy vs director of sales and marketing

The differences between directors of strategy and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of strategy, becoming a director of sales and marketing takes usually requires 6-8 years. Additionally, a director of strategy has an average salary of $145,870, which is higher than the $117,348 average annual salary of a director of sales and marketing.

The top three skills for a director of strategy include analytics, healthcare and project management. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.

Director of strategy vs director of sales and marketing overview

	Director Of Strategy	Director Of Sales And Marketing
Yearly salary	$145,870	$117,348
Hourly rate	$70.13	$56.42
Growth rate	10%	5%
Number of jobs	65,254	132,459
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 75%
Average age	39	46
Years of experience	10	8

What does a director of strategy do?

A director of the strategy works together with senior managers in a company to determine where the company is going and how it will get there. This role is frequently found in big companies. The director of the strategy directly reports to senior management and can also be a valuable member of the management lineup. The director often works with a small team consisting of analysts and support staff. The director of the strategy is also responsible for getting and assessing information about the industry and current market trends, competitors, and possible business opportunities.

What does a director of sales and marketing do?

A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.

Director of strategy vs director of sales and marketing salary

Directors of strategy and directors of sales and marketing have different pay scales, as shown below.

	Director Of Strategy	Director Of Sales And Marketing
Average salary	$145,870	$117,348
Salary range	Between $107,000 And $198,000	Between $73,000 And $188,000
Highest paying City	San Francisco, CA	Urban Honolulu, HI
Highest paying state	California	Hawaii
Best paying company	McKinsey & Company Inc	Quidel
Best paying industry	Media	Manufacturing

Differences between director of strategy and director of sales and marketing education

There are a few differences between a director of strategy and a director of sales and marketing in terms of educational background:

	Director Of Strategy	Director Of Sales And Marketing
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Southern California

Director of strategy vs director of sales and marketing demographics

Here are the differences between directors of strategy' and directors of sales and marketing' demographics:

	Director Of Strategy	Director Of Sales And Marketing
Average age	39	46
Gender ratio	Male, 66.2% Female, 33.8%	Male, 62.1% Female, 37.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	7%

Differences between director of strategy and director of sales and marketing duties and responsibilities

Director of strategy example responsibilities.

Manage RFP and RFI processes.
Lead the re-engineering of the overall DTC marketing process.
Lead SaaS business divesture negotiations, system and customer transition.
Plan, develop, lead and manage Medicare programs and medicare-relate studies.
Manage design team in creating new UI concepts and designs for online projects.
Manage the organization's data visualization program and social media presence, increasing the number of unique website visits.

Director of sales and marketing example responsibilities.

Manage business advertising efforts including Google AdWords, Facebook and local print media.
Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
Utilize expertise to select appropriate technologies for target communication; manage messaging/design initiatives focuse on ROI improvement.
Achieve operational efficiency by analyzing advertising and promotional spending to identify vehicles, channels and messages that generate target ROI.
Provide project management over cloud base hosted solutions design for the SMB market.
Create policies and procedures for Medicare department relating to all aspects of the business.

Director of strategy vs director of sales and marketing skills

Common director of strategy skills

Analytics, 9%
Healthcare, 8%
Project Management, 8%
Business Development, 5%
Client Facing, 4%
Digital Transformation, 4%

Common director of sales and marketing skills

Customer Service, 10%
Product Development, 5%
Strategic Sales, 5%
Lead Management, 5%
Business Development, 4%
Sales Process, 4%

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Director Of Strategy
Director Of Strategy vs Director Of Sales And Marketing

Updated January 8, 2025

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