E-commerce product manager vs associate product manager

The differences between e-commerce product managers and associate product managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an e-commerce product manager and an associate product manager. Additionally, an associate product manager has an average salary of $89,963, which is higher than the $66,418 average annual salary of an e-commerce product manager.

The top three skills for an e-commerce product manager include digital marketing, google analytics and project management. The most important skills for an associate product manager are product management, project management, and user stories.

E-commerce product manager vs associate product manager overview

	E-Commerce Product Manager	Associate Product Manager
Yearly salary	$66,418	$89,963
Hourly rate	$31.93	$43.25
Growth rate	10%	10%
Number of jobs	110,613	107,763
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 80%
Average age	39	39
Years of experience	10	10

What does an e-commerce product manager do?

An E-commerce product manager spearheads and oversees the daily operations of a company's E-commerce platforms, ensuring everything runs smoothly and efficiently. It is their duty to manage e-commerce teams, streamline product roadmaps, set goals and guidelines, research new business opportunities, and develop strategies to optimize operations. They must also create social media campaigns and programs to increase brand awareness and online presence, thus translating into sales. Moreover, as a manager, it is vital to monitor the progress of operations while implementing the company's policies and regulations.

What does an associate product manager do?

An associate product manager is someone who assists the product development teams in the development of new product features. The duties of an associate include formulation of product strategies, collection of quantitative product data, and interpretation of consumer feedback. The requirements to qualify for the position include a bachelor's degree in computer science, marketing, business management, or a related field, the ability to maintain strong customer relations, and excellent communication skills.

E-commerce product manager vs associate product manager salary

E-commerce product managers and associate product managers have different pay scales, as shown below.

	E-Commerce Product Manager	Associate Product Manager
Average salary	$66,418	$89,963
Salary range	Between $49,000 And $89,000	Between $65,000 And $122,000
Highest paying City	Philadelphia, PA	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	Cargill	Meta
Best paying industry	Finance	Start-up

Differences between e-commerce product manager and associate product manager education

There are a few differences between an e-commerce product manager and an associate product manager in terms of educational background:

	E-Commerce Product Manager	Associate Product Manager
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 80%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

E-commerce product manager vs associate product manager demographics

Here are the differences between e-commerce product managers' and associate product managers' demographics:

	E-Commerce Product Manager	Associate Product Manager
Average age	39	39
Gender ratio	Male, 62.7% Female, 37.3%	Male, 45.0% Female, 55.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between e-commerce product manager and associate product manager duties and responsibilities

E-commerce product manager example responsibilities.

Lead development of a business plan for B2C portal.
Manage social media outlets create content (words and images) for social sites Facebook.
Maintain responsibility for the delivery of all new assets on a timely basis and manage QA processes.
Manage the implementation of the company's first ERP system and its integration with the front end and CMS.
Develop and manage Magento base e-commerce platform.
Program lead responsible for expanding online chat capabilities while effectively managing the ROI

Associate product manager example responsibilities.

Manage e-commerce packaging program, displays and packaging.
Lead a cross-functional team to launch the diabetes monitoring product.
Manage seven brand categories in the livestock feed and pet feed industries
Manage POS analysis to build sales tools, identify trends, and report performance.
Manage cross-functional teams to develop and produce new product for Chinese, UK and European markets.
Manage the department of a medical diabetes blood glucose manufacturing leader of visual blood glucose test strips.

E-commerce product manager vs associate product manager skills

Common e-commerce product manager skills

Digital Marketing, 13%
Google Analytics, 9%
Project Management, 5%
Customer Service, 4%
B Testing, 4%
A/B, 4%

Common associate product manager skills

Product Management, 9%
Project Management, 6%
User Stories, 5%
Market Research, 5%
PowerPoint, 4%
Customer Service, 4%

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E-Commerce Product Manager
E-Commerce Product Manager vs Associate Product Manager

Updated January 8, 2025

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