E-commerce product manager vs brand manager

The differences between e-commerce product managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an e-commerce product manager and a brand manager. Additionally, a brand manager has an average salary of $97,789, which is higher than the $66,418 average annual salary of an e-commerce product manager.

The top three skills for an e-commerce product manager include digital marketing, google analytics and project management. The most important skills for a brand manager are brand management, digital marketing, and customer service.

E-commerce product manager vs brand manager overview

	E-Commerce Product Manager	Brand Manager
Yearly salary	$66,418	$97,789
Hourly rate	$31.93	$47.01
Growth rate	10%	10%
Number of jobs	110,613	127,429
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does an e-commerce product manager do?

An E-commerce product manager spearheads and oversees the daily operations of a company's E-commerce platforms, ensuring everything runs smoothly and efficiently. It is their duty to manage e-commerce teams, streamline product roadmaps, set goals and guidelines, research new business opportunities, and develop strategies to optimize operations. They must also create social media campaigns and programs to increase brand awareness and online presence, thus translating into sales. Moreover, as a manager, it is vital to monitor the progress of operations while implementing the company's policies and regulations.

What does a brand manager do?

A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.

E-commerce product manager vs brand manager salary

E-commerce product managers and brand managers have different pay scales, as shown below.

	E-Commerce Product Manager	Brand Manager
Average salary	$66,418	$97,789
Salary range	Between $49,000 And $89,000	Between $72,000 And $131,000
Highest paying City	Philadelphia, PA	Parsippany-Troy Hills, NJ
Highest paying state	Rhode Island	Rhode Island
Best paying company	Cargill	Meta
Best paying industry	Finance	Manufacturing

Differences between e-commerce product manager and brand manager education

There are a few differences between an e-commerce product manager and a brand manager in terms of educational background:

	E-Commerce Product Manager	Brand Manager
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

E-commerce product manager vs brand manager demographics

Here are the differences between e-commerce product managers' and brand managers' demographics:

	E-Commerce Product Manager	Brand Manager
Average age	39	39
Gender ratio	Male, 62.7% Female, 37.3%	Male, 51.5% Female, 48.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between e-commerce product manager and brand manager duties and responsibilities

E-commerce product manager example responsibilities.

Lead development of a business plan for B2C portal.
Manage social media outlets create content (words and images) for social sites Facebook.
Maintain responsibility for the delivery of all new assets on a timely basis and manage QA processes.
Manage the implementation of the company's first ERP system and its integration with the front end and CMS.
Develop and manage Magento base e-commerce platform.
Program lead responsible for expanding online chat capabilities while effectively managing the ROI

Brand manager example responsibilities.

Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
Manage POS merchandising and distribution of promotional items.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Obtain certification through a cheese and wine class.

E-commerce product manager vs brand manager skills

Common e-commerce product manager skills

Digital Marketing, 13%
Google Analytics, 9%
Project Management, 5%
Customer Service, 4%
B Testing, 4%
A/B, 4%

Common brand manager skills

Brand Management, 8%
Digital Marketing, 7%
Customer Service, 5%
Project Management, 5%
Brand Marketing, 5%
Product Development, 4%

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E-Commerce Product Manager
E-Commerce Product Manager vs Brand Manager

Updated January 8, 2025

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