E-commerce product manager vs content manager

The differences between e-commerce product managers and content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an e-commerce product manager and a content manager. Additionally, a content manager has an average salary of $75,124, which is higher than the $66,418 average annual salary of an e-commerce product manager.

The top three skills for an e-commerce product manager include digital marketing, google analytics and project management. The most important skills for a content manager are digital marketing, content strategy, and content creation.

E-commerce product manager vs content manager overview

	E-Commerce Product Manager	Content Manager
Yearly salary	$66,418	$75,124
Hourly rate	$31.93	$36.12
Growth rate	10%	10%
Number of jobs	110,613	108,058
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 77%
Average age	39	39
Years of experience	10	10

What does an e-commerce product manager do?

An E-commerce product manager spearheads and oversees the daily operations of a company's E-commerce platforms, ensuring everything runs smoothly and efficiently. It is their duty to manage e-commerce teams, streamline product roadmaps, set goals and guidelines, research new business opportunities, and develop strategies to optimize operations. They must also create social media campaigns and programs to increase brand awareness and online presence, thus translating into sales. Moreover, as a manager, it is vital to monitor the progress of operations while implementing the company's policies and regulations.

What does a content manager do?

A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.

E-commerce product manager vs content manager salary

E-commerce product managers and content managers have different pay scales, as shown below.

	E-Commerce Product Manager	Content Manager
Average salary	$66,418	$75,124
Salary range	Between $49,000 And $89,000	Between $50,000 And $111,000
Highest paying City	Philadelphia, PA	San Francisco, CA
Highest paying state	Rhode Island	Washington
Best paying company	Cargill	Meta
Best paying industry	Finance	Technology

Differences between e-commerce product manager and content manager education

There are a few differences between an e-commerce product manager and a content manager in terms of educational background:

	E-Commerce Product Manager	Content Manager
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 77%
Most common major	Business	English
Most common college	University of Georgia	University of Georgia

E-commerce product manager vs content manager demographics

Here are the differences between e-commerce product managers' and content managers' demographics:

	E-Commerce Product Manager	Content Manager
Average age	39	39
Gender ratio	Male, 62.7% Female, 37.3%	Male, 49.1% Female, 50.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between e-commerce product manager and content manager duties and responsibilities

E-commerce product manager example responsibilities.

Lead development of a business plan for B2C portal.
Manage social media outlets create content (words and images) for social sites Facebook.
Maintain responsibility for the delivery of all new assets on a timely basis and manage QA processes.
Manage the implementation of the company's first ERP system and its integration with the front end and CMS.
Develop and manage Magento base e-commerce platform.
Program lead responsible for expanding online chat capabilities while effectively managing the ROI

Content manager example responsibilities.

Manage social media, blogging, SEO strategy, and outreach.
Assign stories to freelancers and manage that editorial process, including optimizing original content for SEO.
Manage, coordinate, and confirm all content updates in the content management system including UI messaging and user assistance.
Manage social media marketing, including Instagram
Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
Web management responsibilities include WordPress and basic HTML.

E-commerce product manager vs content manager skills

Common e-commerce product manager skills

Digital Marketing, 13%
Google Analytics, 9%
Project Management, 5%
Customer Service, 4%
B Testing, 4%
A/B, 4%

Common content manager skills

Digital Marketing, 9%
Content Strategy, 7%
Content Creation, 6%
Project Management, 6%
Web Content, 6%
Content Development, 4%

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Executive Management Industry
E-Commerce Product Manager
E-Commerce Product Manager vs Content Manager

Updated January 8, 2025

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