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The differences between e-commerce product managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an e-commerce product manager and a marketing manager/project manager. Additionally, a marketing manager/project manager has an average salary of $78,368, which is higher than the $66,418 average annual salary of an e-commerce product manager.
The top three skills for an e-commerce product manager include digital marketing, google analytics and project management. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| E-Commerce Product Manager | Marketing Manager/Project Manager | |
| Yearly salary | $66,418 | $78,368 |
| Hourly rate | $31.93 | $37.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 110,613 | 187,949 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An E-commerce product manager spearheads and oversees the daily operations of a company's E-commerce platforms, ensuring everything runs smoothly and efficiently. It is their duty to manage e-commerce teams, streamline product roadmaps, set goals and guidelines, research new business opportunities, and develop strategies to optimize operations. They must also create social media campaigns and programs to increase brand awareness and online presence, thus translating into sales. Moreover, as a manager, it is vital to monitor the progress of operations while implementing the company's policies and regulations.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
E-commerce product managers and marketing manager/project managers have different pay scales, as shown below.
| E-Commerce Product Manager | Marketing Manager/Project Manager | |
| Average salary | $66,418 | $78,368 |
| Salary range | Between $49,000 And $89,000 | Between $56,000 And $109,000 |
| Highest paying City | Philadelphia, PA | Carson City, NV |
| Highest paying state | Rhode Island | Nevada |
| Best paying company | Cargill | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between an e-commerce product manager and a marketing manager/project manager in terms of educational background:
| E-Commerce Product Manager | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between e-commerce product managers' and marketing manager/project managers' demographics:
| E-Commerce Product Manager | Marketing Manager/Project Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 62.7% Female, 37.3% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |