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The differences between e-commerce product managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an e-commerce product manager and a media manager. Additionally, a media manager has an average salary of $96,475, which is higher than the $66,418 average annual salary of an e-commerce product manager.
The top three skills for an e-commerce product manager include digital marketing, google analytics and project management. The most important skills for a media manager are digital marketing, kpis, and media planning.
| E-Commerce Product Manager | Media Manager | |
| Yearly salary | $66,418 | $96,475 |
| Hourly rate | $31.93 | $46.38 |
| Growth rate | 10% | 10% |
| Number of jobs | 110,613 | 110,888 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 81% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An E-commerce product manager spearheads and oversees the daily operations of a company's E-commerce platforms, ensuring everything runs smoothly and efficiently. It is their duty to manage e-commerce teams, streamline product roadmaps, set goals and guidelines, research new business opportunities, and develop strategies to optimize operations. They must also create social media campaigns and programs to increase brand awareness and online presence, thus translating into sales. Moreover, as a manager, it is vital to monitor the progress of operations while implementing the company's policies and regulations.
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
E-commerce product managers and media managers have different pay scales, as shown below.
| E-Commerce Product Manager | Media Manager | |
| Average salary | $66,418 | $96,475 |
| Salary range | Between $49,000 And $89,000 | Between $66,000 And $140,000 |
| Highest paying City | Philadelphia, PA | San Francisco, CA |
| Highest paying state | Rhode Island | Pennsylvania |
| Best paying company | Cargill | Meta |
| Best paying industry | Finance | Automotive |
There are a few differences between an e-commerce product manager and a media manager in terms of educational background:
| E-Commerce Product Manager | Media Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 81% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between e-commerce product managers' and media managers' demographics:
| E-Commerce Product Manager | Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 62.7% Female, 37.3% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |