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E-commerce product manager vs media manager

The differences between e-commerce product managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an e-commerce product manager and a media manager. Additionally, a media manager has an average salary of $96,475, which is higher than the $66,418 average annual salary of an e-commerce product manager.

The top three skills for an e-commerce product manager include digital marketing, google analytics and project management. The most important skills for a media manager are digital marketing, kpis, and media planning.

E-commerce product manager vs media manager overview

E-Commerce Product ManagerMedia Manager
Yearly salary$66,418$96,475
Hourly rate$31.93$46.38
Growth rate10%10%
Number of jobs110,613110,888
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 81%
Average age3939
Years of experience1010

What does an e-commerce product manager do?

An E-commerce product manager spearheads and oversees the daily operations of a company's E-commerce platforms, ensuring everything runs smoothly and efficiently. It is their duty to manage e-commerce teams, streamline product roadmaps, set goals and guidelines, research new business opportunities, and develop strategies to optimize operations. They must also create social media campaigns and programs to increase brand awareness and online presence, thus translating into sales. Moreover, as a manager, it is vital to monitor the progress of operations while implementing the company's policies and regulations.

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

E-commerce product manager vs media manager salary

E-commerce product managers and media managers have different pay scales, as shown below.

E-Commerce Product ManagerMedia Manager
Average salary$66,418$96,475
Salary rangeBetween $49,000 And $89,000Between $66,000 And $140,000
Highest paying CityPhiladelphia, PASan Francisco, CA
Highest paying stateRhode IslandPennsylvania
Best paying companyCargillMeta
Best paying industryFinanceAutomotive

Differences between e-commerce product manager and media manager education

There are a few differences between an e-commerce product manager and a media manager in terms of educational background:

E-Commerce Product ManagerMedia Manager
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 81%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

E-commerce product manager vs media manager demographics

Here are the differences between e-commerce product managers' and media managers' demographics:

E-Commerce Product ManagerMedia Manager
Average age3939
Gender ratioMale, 62.7% Female, 37.3%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between e-commerce product manager and media manager duties and responsibilities

E-commerce product manager example responsibilities.

  • Lead development of a business plan for B2C portal.
  • Manage social media outlets create content (words and images) for social sites Facebook.
  • Maintain responsibility for the delivery of all new assets on a timely basis and manage QA processes.
  • Manage the implementation of the company's first ERP system and its integration with the front end and CMS.
  • Develop and manage Magento base e-commerce platform.
  • Program lead responsible for expanding online chat capabilities while effectively managing the ROI
  • Show more

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

E-commerce product manager vs media manager skills

Common e-commerce product manager skills
  • Digital Marketing, 13%
  • Google Analytics, 9%
  • Project Management, 5%
  • Customer Service, 4%
  • B Testing, 4%
  • A/B, 4%
Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%

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