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The differences between e-commerce product managers and product leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an e-commerce product manager and a product lead. Additionally, a product lead has an average salary of $118,828, which is higher than the $66,418 average annual salary of an e-commerce product manager.
The top three skills for an e-commerce product manager include digital marketing, google analytics and project management. The most important skills for a product lead are product management, project management, and architecture.
| E-Commerce Product Manager | Product Lead | |
| Yearly salary | $66,418 | $118,828 |
| Hourly rate | $31.93 | $57.13 |
| Growth rate | 10% | 10% |
| Number of jobs | 110,613 | 95,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 66% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An E-commerce product manager spearheads and oversees the daily operations of a company's E-commerce platforms, ensuring everything runs smoothly and efficiently. It is their duty to manage e-commerce teams, streamline product roadmaps, set goals and guidelines, research new business opportunities, and develop strategies to optimize operations. They must also create social media campaigns and programs to increase brand awareness and online presence, thus translating into sales. Moreover, as a manager, it is vital to monitor the progress of operations while implementing the company's policies and regulations.
A product lead is responsible for monitoring the development of new products and services of an organization, starting from brand conceptualization to official market release and distribution. Product leads identify effective product management by conducting data analysis and evaluating market statistics of customer demands. They coordinate with the clients on their specifications and requirements, including the budget limit and timely deliverables. A product lead manages the brand promotion on media platforms, creating content that adheres to the target audience.
E-commerce product managers and product leads have different pay scales, as shown below.
| E-Commerce Product Manager | Product Lead | |
| Average salary | $66,418 | $118,828 |
| Salary range | Between $49,000 And $89,000 | Between $86,000 And $163,000 |
| Highest paying City | Philadelphia, PA | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Cargill | Airbnb |
| Best paying industry | Finance | Hospitality |
There are a few differences between an e-commerce product manager and a product lead in terms of educational background:
| E-Commerce Product Manager | Product Lead | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 66% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between e-commerce product managers' and product leads' demographics:
| E-Commerce Product Manager | Product Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 62.7% Female, 37.3% | Male, 71.1% Female, 28.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |