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The differences between e-commerce product managers and product line managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an e-commerce product manager and a product line manager. Additionally, a product line manager has an average salary of $97,237, which is higher than the $66,418 average annual salary of an e-commerce product manager.
The top three skills for an e-commerce product manager include digital marketing, google analytics and project management. The most important skills for a product line manager are product management, customer service, and PLM.
| E-Commerce Product Manager | Product Line Manager | |
| Yearly salary | $66,418 | $97,237 |
| Hourly rate | $31.93 | $46.75 |
| Growth rate | 10% | 10% |
| Number of jobs | 110,613 | 158,908 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An E-commerce product manager spearheads and oversees the daily operations of a company's E-commerce platforms, ensuring everything runs smoothly and efficiently. It is their duty to manage e-commerce teams, streamline product roadmaps, set goals and guidelines, research new business opportunities, and develop strategies to optimize operations. They must also create social media campaigns and programs to increase brand awareness and online presence, thus translating into sales. Moreover, as a manager, it is vital to monitor the progress of operations while implementing the company's policies and regulations.
A product line manager is an individual who provides product and market intelligence by increasing the market share of a company. Product line managers must create competitive analysis and interpret market trends so that they can provide recommendations and guidance to the company. They are required to identify target markets and should come up with strategies for market penetration. Product line managers must also monitor the creation and development of new products as well as to measure the success of the products in the market.
E-commerce product managers and product line managers have different pay scales, as shown below.
| E-Commerce Product Manager | Product Line Manager | |
| Average salary | $66,418 | $97,237 |
| Salary range | Between $49,000 And $89,000 | Between $52,000 And $178,000 |
| Highest paying City | Philadelphia, PA | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Cargill | ON Semiconductor |
| Best paying industry | Finance | Energy |
There are a few differences between an e-commerce product manager and a product line manager in terms of educational background:
| E-Commerce Product Manager | Product Line Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between e-commerce product managers' and product line managers' demographics:
| E-Commerce Product Manager | Product Line Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 62.7% Female, 37.3% | Male, 78.8% Female, 21.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |