E-commerce product manager vs product management director

The differences between e-commerce product managers and product management directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an e-commerce product manager and a product management director. Additionally, a product management director has an average salary of $156,724, which is higher than the $66,418 average annual salary of an e-commerce product manager.

The top three skills for an e-commerce product manager include digital marketing, google analytics and project management. The most important skills for a product management director are product management, product strategy, and cloud.

E-commerce product manager vs product management director overview

	E-Commerce Product Manager	Product Management Director
Yearly salary	$66,418	$156,724
Hourly rate	$31.93	$75.35
Growth rate	10%	10%
Number of jobs	110,613	170,460
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 70%
Average age	39	39
Years of experience	10	10

What does an e-commerce product manager do?

An E-commerce product manager spearheads and oversees the daily operations of a company's E-commerce platforms, ensuring everything runs smoothly and efficiently. It is their duty to manage e-commerce teams, streamline product roadmaps, set goals and guidelines, research new business opportunities, and develop strategies to optimize operations. They must also create social media campaigns and programs to increase brand awareness and online presence, thus translating into sales. Moreover, as a manager, it is vital to monitor the progress of operations while implementing the company's policies and regulations.

What does a product management director do?

A Product Management Director is responsible for a business product planning as well as execution throughout the life cycle of the business. They create the product strategy and requirements, develop and execute tactical plans, and maintain product and market knowledge.

E-commerce product manager vs product management director salary

E-commerce product managers and product management directors have different pay scales, as shown below.

	E-Commerce Product Manager	Product Management Director
Average salary	$66,418	$156,724
Salary range	Between $49,000 And $89,000	Between $112,000 And $219,000
Highest paying City	Philadelphia, PA	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	Cargill	Meta
Best paying industry	Finance	Technology

Differences between e-commerce product manager and product management director education

There are a few differences between an e-commerce product manager and a product management director in terms of educational background:

	E-Commerce Product Manager	Product Management Director
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 70%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

E-commerce product manager vs product management director demographics

Here are the differences between e-commerce product managers' and product management directors' demographics:

	E-Commerce Product Manager	Product Management Director
Average age	39	39
Gender ratio	Male, 62.7% Female, 37.3%	Male, 77.1% Female, 22.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between e-commerce product manager and product management director duties and responsibilities

E-commerce product manager example responsibilities.

Lead development of a business plan for B2C portal.
Manage social media outlets create content (words and images) for social sites Facebook.
Maintain responsibility for the delivery of all new assets on a timely basis and manage QA processes.
Manage the implementation of the company's first ERP system and its integration with the front end and CMS.
Develop and manage Magento base e-commerce platform.
Program lead responsible for expanding online chat capabilities while effectively managing the ROI

Product management director example responsibilities.

Lead initiatives across broad categories ranging from search engine optimization to promotions and CRM to customer retention.
Deploy a highly customize third-party CRM and sales management software, managing $40MM annual ad sales revenue.
Manage a team of 8 developers , 3 editors , 1 QA person, and 1 graphic designer.
Manage cross-functional projects to integrate new products and features into the roadmap and GTM approach and drive adoption.
Manage the product management, business analyst, and UI teams in the development of a new class of EMM applications.
Manage the design development process from designer sketch handover to bulk production delivery.

E-commerce product manager vs product management director skills

Common e-commerce product manager skills

Digital Marketing, 13%
Google Analytics, 9%
Project Management, 5%
Customer Service, 4%
B Testing, 4%
A/B, 4%

Common product management director skills

Product Management, 13%
Product Strategy, 7%
Cloud, 6%
Analytics, 5%
Market Research, 4%
Product Roadmap, 4%

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E-Commerce Product Manager
E-Commerce Product Manager vs Product Management Director

Updated January 8, 2025

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