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The differences between e-commerce product managers and product managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an e-commerce product manager and a product manager. Additionally, a product manager has an average salary of $111,729, which is higher than the $66,418 average annual salary of an e-commerce product manager.
The top three skills for an e-commerce product manager include digital marketing, google analytics and project management. The most important skills for a product manager are product management, QA, and product strategy.
| E-Commerce Product Manager | Product Manager | |
| Yearly salary | $66,418 | $111,729 |
| Hourly rate | $31.93 | $53.72 |
| Growth rate | 10% | 10% |
| Number of jobs | 110,613 | 125,678 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An E-commerce product manager spearheads and oversees the daily operations of a company's E-commerce platforms, ensuring everything runs smoothly and efficiently. It is their duty to manage e-commerce teams, streamline product roadmaps, set goals and guidelines, research new business opportunities, and develop strategies to optimize operations. They must also create social media campaigns and programs to increase brand awareness and online presence, thus translating into sales. Moreover, as a manager, it is vital to monitor the progress of operations while implementing the company's policies and regulations.
A product manager is responsible for ensuring product development, providing the best marketing strategies, and effectively handling the sales and marketing team. Product managers' duties include monitoring the market trends and conditions, identifying business opportunities and plan initiatives, and collaborating the product launch process with the appropriate departments. A product manager is also responsible for generating ideas on improving product features, determining timetables and reasonable pricing, and analyzing product sales. A product manager must have excellent strategic and decision-making skills to contribute to its growth and profitability.
E-commerce product managers and product managers have different pay scales, as shown below.
| E-Commerce Product Manager | Product Manager | |
| Average salary | $66,418 | $111,729 |
| Salary range | Between $49,000 And $89,000 | Between $81,000 And $152,000 |
| Highest paying City | Philadelphia, PA | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Cargill | Meta |
| Best paying industry | Finance | Retail |
There are a few differences between an e-commerce product manager and a product manager in terms of educational background:
| E-Commerce Product Manager | Product Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between e-commerce product managers' and product managers' demographics:
| E-Commerce Product Manager | Product Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 62.7% Female, 37.3% | Male, 65.3% Female, 34.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |