E-commerce product manager vs product marketing manager

The differences between e-commerce product managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an e-commerce product manager and a product marketing manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $66,418 average annual salary of an e-commerce product manager.

The top three skills for an e-commerce product manager include digital marketing, google analytics and project management. The most important skills for a product marketing manager are digital marketing, product management, and project management.

E-commerce product manager vs product marketing manager overview

	E-Commerce Product Manager	Product Marketing Manager
Yearly salary	$66,418	$112,220
Hourly rate	$31.93	$53.95
Growth rate	10%	10%
Number of jobs	110,613	166,047
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does an e-commerce product manager do?

An E-commerce product manager spearheads and oversees the daily operations of a company's E-commerce platforms, ensuring everything runs smoothly and efficiently. It is their duty to manage e-commerce teams, streamline product roadmaps, set goals and guidelines, research new business opportunities, and develop strategies to optimize operations. They must also create social media campaigns and programs to increase brand awareness and online presence, thus translating into sales. Moreover, as a manager, it is vital to monitor the progress of operations while implementing the company's policies and regulations.

What does a product marketing manager do?

A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.

E-commerce product manager vs product marketing manager salary

E-commerce product managers and product marketing managers have different pay scales, as shown below.

	E-Commerce Product Manager	Product Marketing Manager
Average salary	$66,418	$112,220
Salary range	Between $49,000 And $89,000	Between $83,000 And $149,000
Highest paying City	Philadelphia, PA	San Bruno, CA
Highest paying state	Rhode Island	California
Best paying company	Cargill	Credit Karma
Best paying industry	Finance	Technology

Differences between e-commerce product manager and product marketing manager education

There are a few differences between an e-commerce product manager and a product marketing manager in terms of educational background:

	E-Commerce Product Manager	Product Marketing Manager
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

E-commerce product manager vs product marketing manager demographics

Here are the differences between e-commerce product managers' and product marketing managers' demographics:

	E-Commerce Product Manager	Product Marketing Manager
Average age	39	39
Gender ratio	Male, 62.7% Female, 37.3%	Male, 61.6% Female, 38.4%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between e-commerce product manager and product marketing manager duties and responsibilities

E-commerce product manager example responsibilities.

Lead development of a business plan for B2C portal.
Manage social media outlets create content (words and images) for social sites Facebook.
Maintain responsibility for the delivery of all new assets on a timely basis and manage QA processes.
Manage the implementation of the company's first ERP system and its integration with the front end and CMS.
Develop and manage Magento base e-commerce platform.
Program lead responsible for expanding online chat capabilities while effectively managing the ROI

Product marketing manager example responsibilities.

Manage IP and IPX VPN solutions, including definition of next generation ipsec-base products.
Manage execution of retail signage (POS) and cross promotions for grocery partners.
Lead a global team representing the commercial interests of the Americas, Europe and Asia.
Define, design and manage next generation intranet product incorporating HTML, CGI, and JAVA.
Define the product and manage the development of a line of switch mode power supplies for the PC & general market.
Lead product development and business development of emerging mobile and cloud solutions.

E-commerce product manager vs product marketing manager skills

Common e-commerce product manager skills

Digital Marketing, 13%
Google Analytics, 9%
Project Management, 5%
Customer Service, 4%
B Testing, 4%
A/B, 4%

Common product marketing manager skills

Digital Marketing, 7%
Product Management, 7%
Project Management, 6%
Marketing Campaigns, 5%
Market Research, 4%
B2B Marketing, 4%

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E-Commerce Product Manager
E-Commerce Product Manager vs Product Marketing Manager

Updated January 8, 2025

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