E-commerce product manager vs senior product marketing manager

The differences between e-commerce product managers and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an e-commerce product manager and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $66,418 average annual salary of an e-commerce product manager.

The top three skills for an e-commerce product manager include digital marketing, google analytics and project management. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.

E-commerce product manager vs senior product marketing manager overview

	E-Commerce Product Manager	Senior Product Marketing Manager
Yearly salary	$66,418	$128,471
Hourly rate	$31.93	$61.76
Growth rate	10%	10%
Number of jobs	110,613	168,205
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 73%
Average age	39	39
Years of experience	10	10

What does an e-commerce product manager do?

An E-commerce product manager spearheads and oversees the daily operations of a company's E-commerce platforms, ensuring everything runs smoothly and efficiently. It is their duty to manage e-commerce teams, streamline product roadmaps, set goals and guidelines, research new business opportunities, and develop strategies to optimize operations. They must also create social media campaigns and programs to increase brand awareness and online presence, thus translating into sales. Moreover, as a manager, it is vital to monitor the progress of operations while implementing the company's policies and regulations.

What does a senior product marketing manager do?

A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.

E-commerce product manager vs senior product marketing manager salary

E-commerce product managers and senior product marketing managers have different pay scales, as shown below.

	E-Commerce Product Manager	Senior Product Marketing Manager
Average salary	$66,418	$128,471
Salary range	Between $49,000 And $89,000	Between $97,000 And $168,000
Highest paying City	Philadelphia, PA	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	Cargill	Roku
Best paying industry	Finance	Technology

Differences between e-commerce product manager and senior product marketing manager education

There are a few differences between an e-commerce product manager and a senior product marketing manager in terms of educational background:

	E-Commerce Product Manager	Senior Product Marketing Manager
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 73%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

E-commerce product manager vs senior product marketing manager demographics

Here are the differences between e-commerce product managers' and senior product marketing managers' demographics:

	E-Commerce Product Manager	Senior Product Marketing Manager
Average age	39	39
Gender ratio	Male, 62.7% Female, 37.3%	Male, 63.7% Female, 36.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between e-commerce product manager and senior product marketing manager duties and responsibilities

E-commerce product manager example responsibilities.

Lead development of a business plan for B2C portal.
Manage social media outlets create content (words and images) for social sites Facebook.
Maintain responsibility for the delivery of all new assets on a timely basis and manage QA processes.
Manage the implementation of the company's first ERP system and its integration with the front end and CMS.
Develop and manage Magento base e-commerce platform.
Program lead responsible for expanding online chat capabilities while effectively managing the ROI

Senior product marketing manager example responsibilities.

Coordinate and manage all aspects of GTM strategy with partners.
Lead VOC, KOL development for domestic and international market segments.
Lead development of program specific pricing models in collaboration with pricing strategies and product SME's.
Lead cross functional team through the successful implementation of an automate quote tool with integration to accounting program and sales CRM.
Define product requirements, manage development resources and interface with QA, documentation and marketing teams.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.

E-commerce product manager vs senior product marketing manager skills

Common e-commerce product manager skills

Digital Marketing, 13%
Google Analytics, 9%
Project Management, 5%
Customer Service, 4%
B Testing, 4%
A/B, 4%

Common senior product marketing manager skills

Digital Marketing, 11%
Product Management, 8%
Cloud, 5%
Market Research, 4%
Integrated Marketing, 4%
Go-To-Market Strategy, 3%

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E-Commerce Product Manager
E-Commerce Product Manager vs Senior Product Marketing Manager

Updated January 8, 2025

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