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Executive vice president marketing vs head of marketing

The differences between executive vice presidents marketing and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an executive vice president marketing and a head of marketing. Additionally, an executive vice president marketing has an average salary of $225,142, which is higher than the $137,829 average annual salary of a head of marketing.

The top three skills for an executive vice president marketing include corporate strategy, digital marketing and product development. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.

Executive vice president marketing vs head of marketing overview

Executive Vice President MarketingHead Of Marketing
Yearly salary$225,142$137,829
Hourly rate$108.24$66.26
Growth rate10%10%
Number of jobs170,08392,557
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 69%
Average age3939
Years of experience1010

Executive vice president marketing vs head of marketing salary

Executive vice presidents marketing and heads of marketing have different pay scales, as shown below.

Executive Vice President MarketingHead Of Marketing
Average salary$225,142$137,829
Salary rangeBetween $117,000 And $432,000Between $93,000 And $203,000
Highest paying CityLos Angeles, CASeattle, WA
Highest paying stateCaliforniaWashington
Best paying companyEstée LauderMeta
Best paying industryHospitalityMedia

Differences between executive vice president marketing and head of marketing education

There are a few differences between an executive vice president marketing and a head of marketing in terms of educational background:

Executive Vice President MarketingHead Of Marketing
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 69%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Executive vice president marketing vs head of marketing demographics

Here are the differences between executive vice presidents marketing' and heads of marketing' demographics:

Executive Vice President MarketingHead Of Marketing
Average age3939
Gender ratioMale, 64.6% Female, 35.4%Male, 56.0% Female, 44.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between executive vice president marketing and head of marketing duties and responsibilities

Executive vice president marketing example responsibilities.

  • Manage ROI through revenue & profit per page and revenue per customer type.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Launch SEM, SEO, online advertising, social campaign and daily deals.
  • Direct a successful SEO and link-building campaign to increase the website s credibility and drive traffic.
  • Drive strategy, creation, and oversee execution of all marketing activities to drive positive ROI or increase brand awareness nationally.
  • Create and deliver multimillion-dollar B2B and B2C communications to facilitate launch of service.
  • Show more

Head of marketing example responsibilities.

  • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
  • Establish and maintain a dashboard of key sales and operational metrics (KPIs).
  • Present monthly and quarterly program ROI report to in country marketing team and regional executive team.
  • Create all advertising units - physical ads for film festivals; website advertising; Google, Facebook, and LinkedIn ads.
  • Create PowerPoint audio and video presentations.
  • Track and analyze program effectiveness to determine ROI and prioritize resources.
  • Show more

Executive vice president marketing vs head of marketing skills

Common executive vice president marketing skills
  • Corporate Strategy, 9%
  • Digital Marketing, 9%
  • Product Development, 7%
  • Revenue Growth, 6%
  • Website Development, 5%
  • Business Development, 4%
Common head of marketing skills
  • Digital Marketing, 12%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 4%
  • KPIs, 3%
  • Channel Marketing, 3%
  • Google Analytics, 3%

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