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Executive vice president marketing vs marketing director

The differences between executive vice presidents marketing and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an executive vice president marketing and a marketing director. Additionally, an executive vice president marketing has an average salary of $225,142, which is higher than the $114,906 average annual salary of a marketing director.

The top three skills for an executive vice president marketing include corporate strategy, digital marketing and product development. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Executive vice president marketing vs marketing director overview

Executive Vice President MarketingMarketing Director
Yearly salary$225,142$114,906
Hourly rate$108.24$55.24
Growth rate10%10%
Number of jobs170,08393,503
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 76%
Average age3939
Years of experience1010

Executive vice president marketing vs marketing director salary

Executive vice presidents marketing and marketing directors have different pay scales, as shown below.

Executive Vice President MarketingMarketing Director
Average salary$225,142$114,906
Salary rangeBetween $117,000 And $432,000Between $68,000 And $193,000
Highest paying CityLos Angeles, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyEstée LauderBrookfield Properties
Best paying industryHospitalityManufacturing

Differences between executive vice president marketing and marketing director education

There are a few differences between an executive vice president marketing and a marketing director in terms of educational background:

Executive Vice President MarketingMarketing Director
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 76%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Executive vice president marketing vs marketing director demographics

Here are the differences between executive vice presidents marketing' and marketing directors' demographics:

Executive Vice President MarketingMarketing Director
Average age3939
Gender ratioMale, 64.6% Female, 35.4%Male, 46.7% Female, 53.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between executive vice president marketing and marketing director duties and responsibilities

Executive vice president marketing example responsibilities.

  • Manage ROI through revenue & profit per page and revenue per customer type.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Launch SEM, SEO, online advertising, social campaign and daily deals.
  • Direct a successful SEO and link-building campaign to increase the website s credibility and drive traffic.
  • Drive strategy, creation, and oversee execution of all marketing activities to drive positive ROI or increase brand awareness nationally.
  • Create and deliver multimillion-dollar B2B and B2C communications to facilitate launch of service.
  • Show more

Marketing director example responsibilities.

  • Manage staging of NCAA athletics events.
  • Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
  • Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
  • Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
  • Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
  • Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
  • Show more

Executive vice president marketing vs marketing director skills

Common executive vice president marketing skills
  • Corporate Strategy, 9%
  • Digital Marketing, 9%
  • Product Development, 7%
  • Revenue Growth, 6%
  • Website Development, 5%
  • Business Development, 4%
Common marketing director skills
  • Digital Marketing, 12%
  • Marketing Campaigns, 6%
  • Market Research, 5%
  • Sales Strategies, 4%
  • Integrated Marketing, 4%
  • CRM, 4%

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