Post job

Executive vice president marketing vs marketing manager

The differences between executive vice presidents marketing and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an executive vice president marketing and a marketing manager. Additionally, an executive vice president marketing has an average salary of $225,142, which is higher than the $104,550 average annual salary of a marketing manager.

The top three skills for an executive vice president marketing include corporate strategy, digital marketing and product development. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Executive vice president marketing vs marketing manager overview

Executive Vice President MarketingMarketing Manager
Yearly salary$225,142$104,550
Hourly rate$108.24$50.26
Growth rate10%10%
Number of jobs170,08389,627
Job satisfaction-3
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 75%
Average age3939
Years of experience1010

Executive vice president marketing vs marketing manager salary

Executive vice presidents marketing and marketing managers have different pay scales, as shown below.

Executive Vice President MarketingMarketing Manager
Average salary$225,142$104,550
Salary rangeBetween $117,000 And $432,000Between $71,000 And $153,000
Highest paying CityLos Angeles, CAMenlo Park, CA
Highest paying stateCaliforniaCalifornia
Best paying companyEstée LauderMeta
Best paying industryHospitalityTechnology

Differences between executive vice president marketing and marketing manager education

There are a few differences between an executive vice president marketing and a marketing manager in terms of educational background:

Executive Vice President MarketingMarketing Manager
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Executive vice president marketing vs marketing manager demographics

Here are the differences between executive vice presidents marketing' and marketing managers' demographics:

Executive Vice President MarketingMarketing Manager
Average age3939
Gender ratioMale, 64.6% Female, 35.4%Male, 44.4% Female, 55.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between executive vice president marketing and marketing manager duties and responsibilities

Executive vice president marketing example responsibilities.

  • Manage ROI through revenue & profit per page and revenue per customer type.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Launch SEM, SEO, online advertising, social campaign and daily deals.
  • Direct a successful SEO and link-building campaign to increase the website s credibility and drive traffic.
  • Drive strategy, creation, and oversee execution of all marketing activities to drive positive ROI or increase brand awareness nationally.
  • Create and deliver multimillion-dollar B2B and B2C communications to facilitate launch of service.
  • Show more

Marketing manager example responsibilities.

  • Utilize SalesForce database to update contacts and prospect new leads.
  • Manage account process from RFP to full execution of campaign in its entirety.
  • Manage agency partners to develop target print media, sampling programs, POS, merchandising.
  • Manage redesign of four bank websites and implementation of new content management system (CMS . )
  • Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
  • Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.
  • Show more

Executive vice president marketing vs marketing manager skills

Common executive vice president marketing skills
  • Corporate Strategy, 9%
  • Digital Marketing, 9%
  • Product Development, 7%
  • Revenue Growth, 6%
  • Website Development, 5%
  • Business Development, 4%
Common marketing manager skills
  • Digital Marketing, 14%
  • Marketing Campaigns, 7%
  • Project Management, 4%
  • Integrated Marketing, 4%
  • Email Marketing, 4%
  • CRM, 3%

Browse executive management jobs