Executive vice president marketing vs senior vice president of marketing

Differences between executive vice president marketing and senior vice president of marketing duties and responsibilities

Executive vice president marketing example responsibilities.

• Manage ROI through revenue & profit per page and revenue per customer type.
• Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
• Launch SEM, SEO, online advertising, social campaign and daily deals.
• Direct a successful SEO and link-building campaign to increase the website s credibility and drive traffic.
• Drive strategy, creation, and oversee execution of all marketing activities to drive positive ROI or increase brand awareness nationally.
• Create and deliver multimillion-dollar B2B and B2C communications to facilitate launch of service.
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Senior vice president of marketing example responsibilities.

• Lead all B2B and B2C marketing, business improvement and project execution efforts.
• Create and manage new sales channels including direct, indirect, B2B and B2C.
• Manage rebranding initiative: strategy, brand standards, logo change, content strategy, visual identity, new collateral.
• Manage CRM data and customize reports on implementations, enhancements and opportunities.
• Establish and manage an innovative direct response performance measurement, reporting and analytics practice around the business.
• Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
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