Global product manager vs brand manager

The differences between global product managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global product manager and a brand manager. Additionally, a global product manager has an average salary of $116,060, which is higher than the $97,789 average annual salary of a brand manager.

The top three skills for a global product manager include product management, global product and market research. The most important skills for a brand manager are brand management, digital marketing, and customer service.

Global product manager vs brand manager overview

	Global Product Manager	Brand Manager
Yearly salary	$116,060	$97,789
Hourly rate	$55.80	$47.01
Growth rate	10%	10%
Number of jobs	123,229	127,429
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a global product manager do?

A global product manager is responsible for advertising the company's goods and services globally, ensuring that the products meet the global market requirements, and monitor its long-term availability. Global product managers address all inquiries and concerns regarding the product, as well as supervising the manufacturing procedures and analyzing the sales delivery. They also identify business opportunities by evaluating market trends to drive more revenues and increase the company's profitability. A global product manager usually works closely with the sales and marketing team to develop strategic marketing techniques to boost global brand awareness.

What does a brand manager do?

A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.

Global product manager vs brand manager salary

Global product managers and brand managers have different pay scales, as shown below.

	Global Product Manager	Brand Manager
Average salary	$116,060	$97,789
Salary range	Between $85,000 And $156,000	Between $72,000 And $131,000
Highest paying City	San Francisco, CA	Parsippany-Troy Hills, NJ
Highest paying state	Connecticut	Rhode Island
Best paying company	The Citadel	Meta
Best paying industry	Automotive	Manufacturing

Differences between global product manager and brand manager education

There are a few differences between a global product manager and a brand manager in terms of educational background:

	Global Product Manager	Brand Manager
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Global product manager vs brand manager demographics

Here are the differences between global product managers' and brand managers' demographics:

	Global Product Manager	Brand Manager
Average age	39	39
Gender ratio	Male, 69.1% Female, 30.9%	Male, 51.5% Female, 48.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between global product manager and brand manager duties and responsibilities

Global product manager example responsibilities.

Lead roll out of SaaS document management solution.
Create detailed specs for and manage development of brand-specific website and CRM.
Initiate and deploy job process optimization program (s) to ensure talent acquisition organizations are achieving the highest possible ROI.
Launch hybrid cloud strategy for managing e-mail security.
Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.

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Brand manager example responsibilities.

Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
Manage POS merchandising and distribution of promotional items.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Obtain certification through a cheese and wine class.

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Global product manager vs brand manager skills

Common global product manager skills

Product Management, 8%
Global Product, 7%
Market Research, 6%
Lifecycle Management, 6%
Cycle Management, 6%
Product Line, 5%

Common brand manager skills

Brand Management, 8%
Digital Marketing, 7%
Customer Service, 5%
Project Management, 5%
Brand Marketing, 5%
Product Development, 4%

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Updated January 8, 2025

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