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Global product manager vs marketing manager/project manager

The differences between global product managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global product manager and a marketing manager/project manager. Additionally, a global product manager has an average salary of $116,060, which is higher than the $78,368 average annual salary of a marketing manager/project manager.

The top three skills for a global product manager include product management, global product and market research. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.

Global product manager vs marketing manager/project manager overview

Global Product ManagerMarketing Manager/Project Manager
Yearly salary$116,060$78,368
Hourly rate$55.80$37.68
Growth rate10%10%
Number of jobs123,229187,949
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 77%
Average age3939
Years of experience1010

What does a global product manager do?

A global product manager is responsible for advertising the company's goods and services globally, ensuring that the products meet the global market requirements, and monitor its long-term availability. Global product managers address all inquiries and concerns regarding the product, as well as supervising the manufacturing procedures and analyzing the sales delivery. They also identify business opportunities by evaluating market trends to drive more revenues and increase the company's profitability. A global product manager usually works closely with the sales and marketing team to develop strategic marketing techniques to boost global brand awareness.

What does a marketing manager/project manager do?

A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.

Global product manager vs marketing manager/project manager salary

Global product managers and marketing manager/project managers have different pay scales, as shown below.

Global Product ManagerMarketing Manager/Project Manager
Average salary$116,060$78,368
Salary rangeBetween $85,000 And $156,000Between $56,000 And $109,000
Highest paying CitySan Francisco, CACarson City, NV
Highest paying stateConnecticutNevada
Best paying companyThe CitadelMeta
Best paying industryAutomotiveTechnology

Differences between global product manager and marketing manager/project manager education

There are a few differences between a global product manager and a marketing manager/project manager in terms of educational background:

Global Product ManagerMarketing Manager/Project Manager
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Global product manager vs marketing manager/project manager demographics

Here are the differences between global product managers' and marketing manager/project managers' demographics:

Global Product ManagerMarketing Manager/Project Manager
Average age3939
Gender ratioMale, 69.1% Female, 30.9%Male, 38.1% Female, 61.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between global product manager and marketing manager/project manager duties and responsibilities

Global product manager example responsibilities.

  • Lead roll out of SaaS document management solution.
  • Create detailed specs for and manage development of brand-specific website and CRM.
  • Initiate and deploy job process optimization program (s) to ensure talent acquisition organizations are achieving the highest possible ROI.
  • Launch hybrid cloud strategy for managing e-mail security.
  • Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
  • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  • Show more

Marketing manager/project manager example responsibilities.

  • Manage client's $120K SEM budget; make allocations toward competitor analysis, keyword research and linking strategies.
  • Manage SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
  • Define and program manage nurture campaigns utilizing CRM database.
  • Manage sensitive digital and print archives of value historic and current photography.
  • Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
  • Assist in developing websites by writing HTML5, CSS, and JavaScript code.
  • Show more

Global product manager vs marketing manager/project manager skills

Common global product manager skills
  • Product Management, 8%
  • Global Product, 7%
  • Market Research, 6%
  • Lifecycle Management, 6%
  • Cycle Management, 6%
  • Product Line, 5%
Common marketing manager/project manager skills
  • Project Management, 17%
  • Digital Marketing, 12%
  • Marketing Campaigns, 7%
  • PowerPoint, 5%
  • Email Campaigns, 3%
  • Email Marketing, 3%

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