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Global product manager vs media manager

The differences between global product managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global product manager and a media manager. Additionally, a global product manager has an average salary of $116,060, which is higher than the $96,475 average annual salary of a media manager.

The top three skills for a global product manager include product management, global product and market research. The most important skills for a media manager are digital marketing, kpis, and media planning.

Global product manager vs media manager overview

Global Product ManagerMedia Manager
Yearly salary$116,060$96,475
Hourly rate$55.80$46.38
Growth rate10%10%
Number of jobs123,229110,888
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 81%
Average age3939
Years of experience1010

What does a global product manager do?

A global product manager is responsible for advertising the company's goods and services globally, ensuring that the products meet the global market requirements, and monitor its long-term availability. Global product managers address all inquiries and concerns regarding the product, as well as supervising the manufacturing procedures and analyzing the sales delivery. They also identify business opportunities by evaluating market trends to drive more revenues and increase the company's profitability. A global product manager usually works closely with the sales and marketing team to develop strategic marketing techniques to boost global brand awareness.

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

Global product manager vs media manager salary

Global product managers and media managers have different pay scales, as shown below.

Global Product ManagerMedia Manager
Average salary$116,060$96,475
Salary rangeBetween $85,000 And $156,000Between $66,000 And $140,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateConnecticutPennsylvania
Best paying companyThe CitadelMeta
Best paying industryAutomotiveAutomotive

Differences between global product manager and media manager education

There are a few differences between a global product manager and a media manager in terms of educational background:

Global Product ManagerMedia Manager
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 81%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Global product manager vs media manager demographics

Here are the differences between global product managers' and media managers' demographics:

Global Product ManagerMedia Manager
Average age3939
Gender ratioMale, 69.1% Female, 30.9%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between global product manager and media manager duties and responsibilities

Global product manager example responsibilities.

  • Lead roll out of SaaS document management solution.
  • Create detailed specs for and manage development of brand-specific website and CRM.
  • Initiate and deploy job process optimization program (s) to ensure talent acquisition organizations are achieving the highest possible ROI.
  • Launch hybrid cloud strategy for managing e-mail security.
  • Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
  • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  • Show more

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Global product manager vs media manager skills

Common global product manager skills
  • Product Management, 8%
  • Global Product, 7%
  • Market Research, 6%
  • Lifecycle Management, 6%
  • Cycle Management, 6%
  • Product Line, 5%
Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%

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