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Junior product manager vs senior manager of marketing

The differences between junior product managers and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a junior product manager and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $83,812 average annual salary of a junior product manager.

The top three skills for a junior product manager include project management, user stories and cloud. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.

Junior product manager vs senior manager of marketing overview

Junior Product ManagerSenior Manager Of Marketing
Yearly salary$83,812$118,350
Hourly rate$40.29$56.90
Growth rate10%10%
Number of jobs95,173109,064
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 76%
Average age3939
Years of experience1010

What does a junior product manager do?

The junior product manager collaborates with the company's product team in defining the product vision. Junior product managers set the objectives and fundamental results. They build a certain strategic product roadmap which suits the overall strategy of the business. It is part of their job to coordinate activities to market the product. This bridges the gaps between organizational functions and aligns all the teams, including sales, customer support, and marketing.

What does a senior manager of marketing do?

A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

Junior product manager vs senior manager of marketing salary

Junior product managers and senior managers of marketing have different pay scales, as shown below.

Junior Product ManagerSenior Manager Of Marketing
Average salary$83,812$118,350
Salary rangeBetween $51,000 And $136,000Between $92,000 And $151,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateWashingtonCalifornia
Best paying companyBroadridgeRoku
Best paying industryFinanceTechnology

Differences between junior product manager and senior manager of marketing education

There are a few differences between a junior product manager and a senior manager of marketing in terms of educational background:

Junior Product ManagerSenior Manager Of Marketing
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 76%
Most common majorBusinessMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Junior product manager vs senior manager of marketing demographics

Here are the differences between junior product managers' and senior managers of marketing' demographics:

Junior Product ManagerSenior Manager Of Marketing
Average age3939
Gender ratioMale, 43.7% Female, 56.3%Male, 49.2% Female, 50.8%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between junior product manager and senior manager of marketing duties and responsibilities

Junior product manager example responsibilities.

  • Manage COOP/MDF spend and evaluation ROI with advertising dollars.
  • Manage the promotional activity, POS materials elaboration for department stores, and price guidelines.
  • Modernize and manage MSDS labeling system within the division, as part of the development of ISO.
  • Manage marketing budget, evaluates program ROI, and ensure they are in-line with quarterly and annual budgets.
  • Manage encode, streaming bit rate quality, content uploads, meta-tagging, and XML imports for CMS.
  • Patrol agent for Unix is a server process which is deployed on the managed device to monitor it.
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Senior manager of marketing example responsibilities.

  • Manage internal POS inventories to ensure accuracy of items receive and stock levels.
  • Recruit by Sr. VP to manage all marketing aspects of a major output product.
  • Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
  • Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
  • Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
  • Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.
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Junior product manager vs senior manager of marketing skills

Common junior product manager skills
  • Project Management, 20%
  • User Stories, 14%
  • Cloud, 11%
  • Market Research, 9%
  • Product Development, 6%
  • Product Roadmap, 6%
Common senior manager of marketing skills
  • Digital Marketing, 15%
  • Marketing Campaigns, 5%
  • Integrated Marketing, 5%
  • Project Management, 4%
  • SR, 3%
  • CRM, 3%

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