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The differences between local sales managers and general sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a local sales manager and a general sales manager. Additionally, a general sales manager has an average salary of $118,744, which is higher than the $84,983 average annual salary of a local sales manager.
The top three skills for a local sales manager include account management, customer satisfaction and sales process. The most important skills for a general sales manager are customer service, dealership, and customer satisfaction.
| Local Sales Manager | General Sales Manager | |
| Yearly salary | $84,983 | $118,744 |
| Hourly rate | $40.86 | $57.09 |
| Growth rate | 5% | 5% |
| Number of jobs | 116,400 | 196,210 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 63% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
A local sales manager is responsible for leading the sales team and ensuring that staff performance meets the target sales goals of the organization. Local sales managers strategize on effective sales techniques and marketing promotions to boost revenues and increase the company's profitability. They coordinate with potential clients to negotiate offers and maintain a healthy business relationship. A local sales manager also analyzes market trends and demands to identify opportunities to help the company's image grow across various market platforms.
General sales managers are responsible for monitoring the daily operation of the sales team and analyze marketing strategies to improve sales performance and generate more revenues. General sales managers develop strategic plans, adjust sales quotas as needed, identify business opportunities, research current market trends, and evaluate the annual budget. General sales managers also respond to the customers' inquiries and high-level complaints, providing immediate resolutions to ensure customer satisfaction. A general sales manager must have excellent communication and leadership skills to handle the sales department, especially on sales techniques in reaching the business' profitability goals.
Local sales managers and general sales managers have different pay scales, as shown below.
| Local Sales Manager | General Sales Manager | |
| Average salary | $84,983 | $118,744 |
| Salary range | Between $60,000 And $118,000 | Between $71,000 And $196,000 |
| Highest paying City | - | Westport, CT |
| Highest paying state | - | Maine |
| Best paying company | - | Meta |
| Best paying industry | - | Professional |
There are a few differences between a local sales manager and a general sales manager in terms of educational background:
| Local Sales Manager | General Sales Manager | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 63% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between local sales managers' and general sales managers' demographics:
| Local Sales Manager | General Sales Manager | |
| Average age | 46 | 46 |
| Gender ratio | Male, 65.1% Female, 34.9% | Male, 85.5% Female, 14.5% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |