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The differences between location analysts and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a location analyst and a marketing assistant. Additionally, a location analyst has an average salary of $55,631, which is higher than the $39,442 average annual salary of a marketing assistant.
The top three skills for a location analyst include data integrity issues, market trends and financial models. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.
| Location Analyst | Marketing Assistant | |
| Yearly salary | $55,631 | $39,442 |
| Hourly rate | $26.75 | $18.96 |
| Growth rate | 19% | 19% |
| Number of jobs | 13,519 | 77,611 |
| Job satisfaction | 5 | 3 |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 77% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A location analyst is responsible for the many aspects of an organization's business operations. As a location analyst, you will be performing a variety of duties including property planning, marketing, and market intelligence, and site research. In addition, you will manage and facilitate the collection of data, map market share on behalf of corporate clients, and manage the requirements for location planning. You will also be responsible for generating sales forecasts for extensions and new stores, and interpreting and predicting consumer behavior using the latest analyst tools and templates.
A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.
Location analysts and marketing assistants have different pay scales, as shown below.
| Location Analyst | Marketing Assistant | |
| Average salary | $55,631 | $39,442 |
| Salary range | Between $38,000 And $79,000 | Between $28,000 And $55,000 |
| Highest paying City | - | Jersey City, NJ |
| Highest paying state | - | New Jersey |
| Best paying company | - | |
| Best paying industry | - | Finance |
There are a few differences between a location analyst and a marketing assistant in terms of educational background:
| Location Analyst | Marketing Assistant | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between location analysts' and marketing assistants' demographics:
| Location Analyst | Marketing Assistant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 36.0% Female, 64.0% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.1% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |