Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between location analysts and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a location analyst and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $55,631 average annual salary of a location analyst.
The top three skills for a location analyst include data integrity issues, market trends and financial models. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Location Analyst | Marketing Consultant | |
| Yearly salary | $55,631 | $70,593 |
| Hourly rate | $26.75 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 13,519 | 88,935 |
| Job satisfaction | 5 | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A location analyst is responsible for the many aspects of an organization's business operations. As a location analyst, you will be performing a variety of duties including property planning, marketing, and market intelligence, and site research. In addition, you will manage and facilitate the collection of data, map market share on behalf of corporate clients, and manage the requirements for location planning. You will also be responsible for generating sales forecasts for extensions and new stores, and interpreting and predicting consumer behavior using the latest analyst tools and templates.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Location analysts and marketing consultants have different pay scales, as shown below.
| Location Analyst | Marketing Consultant | |
| Average salary | $55,631 | $70,593 |
| Salary range | Between $38,000 And $79,000 | Between $44,000 And $112,000 |
| Highest paying City | - | Wilmington, DE |
| Highest paying state | - | Delaware |
| Best paying company | - | Meta |
| Best paying industry | - | Technology |
There are a few differences between a location analyst and a marketing consultant in terms of educational background:
| Location Analyst | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between location analysts' and marketing consultants' demographics:
| Location Analyst | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 36.0% Female, 64.0% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.1% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |