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The differences between location analysts and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a location analyst and a marketing coordinator. Additionally, a location analyst has an average salary of $55,631, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a location analyst include data integrity issues, market trends and financial models. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Location Analyst | Marketing Coordinator | |
| Yearly salary | $55,631 | $48,326 |
| Hourly rate | $26.75 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 13,519 | 91,281 |
| Job satisfaction | 5 | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A location analyst is responsible for the many aspects of an organization's business operations. As a location analyst, you will be performing a variety of duties including property planning, marketing, and market intelligence, and site research. In addition, you will manage and facilitate the collection of data, map market share on behalf of corporate clients, and manage the requirements for location planning. You will also be responsible for generating sales forecasts for extensions and new stores, and interpreting and predicting consumer behavior using the latest analyst tools and templates.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Location analysts and marketing coordinators have different pay scales, as shown below.
| Location Analyst | Marketing Coordinator | |
| Average salary | $55,631 | $48,326 |
| Salary range | Between $38,000 And $79,000 | Between $34,000 And $67,000 |
| Highest paying City | - | New York, NY |
| Highest paying state | - | New Jersey |
| Best paying company | - | Keller Williams Capital Properties |
| Best paying industry | - | Technology |
There are a few differences between a location analyst and a marketing coordinator in terms of educational background:
| Location Analyst | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between location analysts' and marketing coordinators' demographics:
| Location Analyst | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 36.0% Female, 64.0% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.1% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |