Manager, channel programs vs brand manager

Differences between manager, channel programs and brand manager duties and responsibilities

Manager, channel programs example responsibilities.

• Manage all product launch activities to the indirect reseller channel including product introduction, positioning, launch materials and training content.
• Develop co-marketing business plans resulting in YoY growth with several manage partners.
• Provide oversight to ensure programs are properly execute and track ROI to determine program success.
• Cultivate trusting and productive relationships with resellers.
• Utilize grass roots marketing and partner with local community and outreach organizations to increase market penetration and raise product awareness.
• Create an official company page on Facebook to facilitate interaction with customers.

Brand manager example responsibilities.

• Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
• Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
• Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
• Manage POS merchandising and distribution of promotional items.
• Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
• Obtain certification through a cheese and wine class.
Show more