Manager, channel programs vs category manager

Differences between manager, channel programs and category manager duties and responsibilities

Manager, channel programs example responsibilities.

• Manage all product launch activities to the indirect reseller channel including product introduction, positioning, launch materials and training content.
• Develop co-marketing business plans resulting in YoY growth with several manage partners.
• Provide oversight to ensure programs are properly execute and track ROI to determine program success.
• Cultivate trusting and productive relationships with resellers.
• Utilize grass roots marketing and partner with local community and outreach organizations to increase market penetration and raise product awareness.
• Create an official company page on Facebook to facilitate interaction with customers.

Category manager example responsibilities.

• Lead team to manage predominantly seasonal fashion apparel by reacting to trends with appropriate buys and proactive exit strategies.
• Manage and create purchase plans and OTB's.
• Design and manage all BTL plans for the brands.
• Manage multiple sources of data to mine for business voids and opportunities at both macro and micro levels.
• Deliver profit and sales forecasts, manage merchandising budget, and used IRI data to produce optimal product mix.
• Lead a high performance jewelry merchandising team in a digital commerce environment through television, e-commerce, and social media.
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