Manager, channel programs vs channel account manager

Differences between manager, channel programs and channel account manager duties and responsibilities

Manager, channel programs example responsibilities.

• Manage all product launch activities to the indirect reseller channel including product introduction, positioning, launch materials and training content.
• Develop co-marketing business plans resulting in YoY growth with several manage partners.
• Provide oversight to ensure programs are properly execute and track ROI to determine program success.
• Cultivate trusting and productive relationships with resellers.
• Utilize grass roots marketing and partner with local community and outreach organizations to increase market penetration and raise product awareness.
• Create an official company page on Facebook to facilitate interaction with customers.

Channel account manager example responsibilities.

• Manage key accounts of wholesalers, pharmacies chains and healthcare professionals.
• Manage a portfolio of 1k+ SMB accounts, which generate $13M in revenue per year.
• Manage accounts and opportunities with CRM and maximize customer retention with ongoing contact and license renewal management.
• Manage and coordinate daily sales activities through target cold calling and telemarketing.
• Support launch and first sale of Windstream's UCaaS cloud service power by Avaya.
• Overachieve by proving value and benefit of equipment and future ROI through relationship selling.
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