Manager, channel programs vs content manager

Differences between manager, channel programs and content manager duties and responsibilities

Manager, channel programs example responsibilities.

• Manage all product launch activities to the indirect reseller channel including product introduction, positioning, launch materials and training content.
• Develop co-marketing business plans resulting in YoY growth with several manage partners.
• Provide oversight to ensure programs are properly execute and track ROI to determine program success.
• Cultivate trusting and productive relationships with resellers.
• Utilize grass roots marketing and partner with local community and outreach organizations to increase market penetration and raise product awareness.
• Create an official company page on Facebook to facilitate interaction with customers.

Content manager example responsibilities.

• Manage social media, blogging, SEO strategy, and outreach.
• Assign stories to freelancers and manage that editorial process, including optimizing original content for SEO.
• Manage, coordinate, and confirm all content updates in the content management system including UI messaging and user assistance.
• Manage social media marketing, including Instagram
• Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
• Web management responsibilities include WordPress and basic HTML.
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