Manager, channel programs vs development & program manager

Differences between manager, channel programs and development & program manager duties and responsibilities

Manager, channel programs example responsibilities.

• Manage all product launch activities to the indirect reseller channel including product introduction, positioning, launch materials and training content.
• Develop co-marketing business plans resulting in YoY growth with several manage partners.
• Provide oversight to ensure programs are properly execute and track ROI to determine program success.
• Cultivate trusting and productive relationships with resellers.
• Utilize grass roots marketing and partner with local community and outreach organizations to increase market penetration and raise product awareness.
• Create an official company page on Facebook to facilitate interaction with customers.

Development & program manager example responsibilities.

• Manage PLM data integrity report and PLM post launch report by project.
• Manage a budget of $600,000 each year to maintain annual KPIs.
• Develop, establish, and manage product families OEM in and out relationships.
• Shape the strategic direction and implement CRM strategies to manage a corporate loyalty program.
• Manage the vendor selection process among OEM candidates and manage requirements lock down across vendors.
• Manage direct and indirect sales channels and strategic partners within the Americas for new development products.
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