Manager, channel programs vs manager, field marketing

Differences between manager, channel programs and manager, field marketing duties and responsibilities

Manager, channel programs example responsibilities.

• Manage all product launch activities to the indirect reseller channel including product introduction, positioning, launch materials and training content.
• Develop co-marketing business plans resulting in YoY growth with several manage partners.
• Provide oversight to ensure programs are properly execute and track ROI to determine program success.
• Cultivate trusting and productive relationships with resellers.
• Utilize grass roots marketing and partner with local community and outreach organizations to increase market penetration and raise product awareness.
• Create an official company page on Facebook to facilitate interaction with customers.

Manager, field marketing example responsibilities.

• Lead development and deployment of national programs, campaigns, curriculum, e-mail marketing and CRM platforms.
• Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
• Design and publish weekly PowerPoint review deck to senior regional leadership and global leadership teams.
• Serve in marketing support role for Alcatel-Lucent products, solutions and services for Americas' region.
• Coordinate product launch including all elements from background pictures, specification changes, and PowerPoint presentation.
• Track and report against MDF spend/promotional campaign effectiveness and update monthly metric tracking/reports.
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