Manager, channel programs vs media manager

Differences between manager, channel programs and media manager duties and responsibilities

Manager, channel programs example responsibilities.

• Manage all product launch activities to the indirect reseller channel including product introduction, positioning, launch materials and training content.
• Develop co-marketing business plans resulting in YoY growth with several manage partners.
• Provide oversight to ensure programs are properly execute and track ROI to determine program success.
• Cultivate trusting and productive relationships with resellers.
• Utilize grass roots marketing and partner with local community and outreach organizations to increase market penetration and raise product awareness.
• Create an official company page on Facebook to facilitate interaction with customers.

Media manager example responsibilities.

• Manage B2C media campaigns from inception to reporting.
• Evaluate, select and manage relationships with PPC technology vendors.
• Lead intranet and internet maintenance, content, development and marketing.
• Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
• Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
• Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
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