Manager, channel programs vs revenue manager

Differences between manager, channel programs and revenue manager duties and responsibilities

Manager, channel programs example responsibilities.

• Manage all product launch activities to the indirect reseller channel including product introduction, positioning, launch materials and training content.
• Develop co-marketing business plans resulting in YoY growth with several manage partners.
• Provide oversight to ensure programs are properly execute and track ROI to determine program success.
• Cultivate trusting and productive relationships with resellers.
• Utilize grass roots marketing and partner with local community and outreach organizations to increase market penetration and raise product awareness.
• Create an official company page on Facebook to facilitate interaction with customers.

Revenue manager example responsibilities.

• Manage room availability and rates on a daily basis within the PMS, OTA and CRS to maximize room revenue.
• Manage OTA channel partners and perform market analysis including monitoring trends, need periods, promotional opportunities and rate parities.
• Manage and oversee performance of all OTA and contract rates ensuring the hotel is positioned correctly base on changing demand.
• Maintain spreadsheets and ERP applications to analyze and manage collections for manufacturers regarding all aspects of receivables.
• Evaluate group booking opportunities for pattern and placement and provide pricing recommendations to ensure maximum revenue potential is achieved.
• Manage accounts receivable accountants performing monthly accounting closes, reconciliations, and revenue and billing subsystem adjustments and maintenance.
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