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The differences between managers, market intelligence and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, market intelligence and a brand manager. Additionally, a manager, market intelligence has an average salary of $112,100, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for a manager, market intelligence include data analysis, project management and deep understanding. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Manager, Market Intelligence | Brand Manager | |
| Yearly salary | $112,100 | $97,789 |
| Hourly rate | $53.89 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 76,493 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Market intelligence managers are employees of a corporation who study the new trends, behaviors, and needs of their target and current market. The managers recommend strategies to capitalize on opportunities that will help the company reach its goals. They are responsible for attracting new customers and maximizing the value of their existing customers. The skills they need to develop include analytical, technical, and business to perform the job well. They also design market research proposals and manage research projects to devise ideas that will lead the company to success.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Managers, market intelligence and brand managers have different pay scales, as shown below.
| Manager, Market Intelligence | Brand Manager | |
| Average salary | $112,100 | $97,789 |
| Salary range | Between $78,000 And $159,000 | Between $72,000 And $131,000 |
| Highest paying City | Seattle, WA | Parsippany-Troy Hills, NJ |
| Highest paying state | Washington | Rhode Island |
| Best paying company | McKinsey & Company Inc | Meta |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a manager, market intelligence and a brand manager in terms of educational background:
| Manager, Market Intelligence | Brand Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers, market intelligence' and brand managers' demographics:
| Manager, Market Intelligence | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.1% Female, 33.9% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |