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The differences between managers, market intelligence and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, market intelligence and a brand marketing manager. Additionally, a manager, market intelligence has an average salary of $112,100, which is higher than the $91,940 average annual salary of a brand marketing manager.
The top three skills for a manager, market intelligence include data analysis, project management and deep understanding. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Manager, Market Intelligence | Brand Marketing Manager | |
| Yearly salary | $112,100 | $91,940 |
| Hourly rate | $53.89 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 76,493 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Market intelligence managers are employees of a corporation who study the new trends, behaviors, and needs of their target and current market. The managers recommend strategies to capitalize on opportunities that will help the company reach its goals. They are responsible for attracting new customers and maximizing the value of their existing customers. The skills they need to develop include analytical, technical, and business to perform the job well. They also design market research proposals and manage research projects to devise ideas that will lead the company to success.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Managers, market intelligence and brand marketing managers have different pay scales, as shown below.
| Manager, Market Intelligence | Brand Marketing Manager | |
| Average salary | $112,100 | $91,940 |
| Salary range | Between $78,000 And $159,000 | Between $64,000 And $131,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | McKinsey & Company Inc | Morgan Lewis |
| Best paying industry | Technology | Media |
There are a few differences between a manager, market intelligence and a brand marketing manager in terms of educational background:
| Manager, Market Intelligence | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers, market intelligence' and brand marketing managers' demographics:
| Manager, Market Intelligence | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.1% Female, 33.9% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |