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Manager, market intelligence vs content manager

The differences between managers, market intelligence and content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, market intelligence and a content manager. Additionally, a manager, market intelligence has an average salary of $112,100, which is higher than the $75,124 average annual salary of a content manager.

The top three skills for a manager, market intelligence include data analysis, project management and deep understanding. The most important skills for a content manager are digital marketing, content strategy, and content creation.

Manager, market intelligence vs content manager overview

Manager, Market IntelligenceContent Manager
Yearly salary$112,100$75,124
Hourly rate$53.89$36.12
Growth rate10%10%
Number of jobs76,493108,058
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 77%
Average age3939
Years of experience1010

What does a manager, market intelligence do?

Market intelligence managers are employees of a corporation who study the new trends, behaviors, and needs of their target and current market. The managers recommend strategies to capitalize on opportunities that will help the company reach its goals. They are responsible for attracting new customers and maximizing the value of their existing customers. The skills they need to develop include analytical, technical, and business to perform the job well. They also design market research proposals and manage research projects to devise ideas that will lead the company to success.

What does a content manager do?

A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.

Manager, market intelligence vs content manager salary

Managers, market intelligence and content managers have different pay scales, as shown below.

Manager, Market IntelligenceContent Manager
Average salary$112,100$75,124
Salary rangeBetween $78,000 And $159,000Between $50,000 And $111,000
Highest paying CitySeattle, WASan Francisco, CA
Highest paying stateWashingtonWashington
Best paying companyMcKinsey & Company IncMeta
Best paying industryTechnologyTechnology

Differences between manager, market intelligence and content manager education

There are a few differences between a manager, market intelligence and a content manager in terms of educational background:

Manager, Market IntelligenceContent Manager
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 77%
Most common majorBusinessEnglish
Most common collegeUniversity of GeorgiaUniversity of Georgia

Manager, market intelligence vs content manager demographics

Here are the differences between managers, market intelligence' and content managers' demographics:

Manager, Market IntelligenceContent Manager
Average age3939
Gender ratioMale, 66.1% Female, 33.9%Male, 49.1% Female, 50.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between manager, market intelligence and content manager duties and responsibilities

Manager, market intelligence example responsibilities.

  • Lead cross-functional team task with evaluating YottaYotta's needs for a CRM system.
  • Develop and manage value-based pricing strategy that maximize profitability and marketability of limited-inventory advertising portfolio.
  • Centralize data ownership, define data entry guidelines to improve quality and consistency in the CRM.
  • Develop and manage value-based pricing strategy that maximize profitability and marketability of limited-inventory advertising portfolio.
  • Invented/developed several iterative/randomizing testing mechanisms to expand QA testing.
  • Improve awareness of competitors, current events, and industry outlook by designing an Intranet site.
  • Show more

Content manager example responsibilities.

  • Manage social media, blogging, SEO strategy, and outreach.
  • Assign stories to freelancers and manage that editorial process, including optimizing original content for SEO.
  • Manage, coordinate, and confirm all content updates in the content management system including UI messaging and user assistance.
  • Manage social media marketing, including Instagram
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Web management responsibilities include WordPress and basic HTML.
  • Show more

Manager, market intelligence vs content manager skills

Common manager, market intelligence skills
  • Data Analysis, 13%
  • Project Management, 10%
  • Deep Understanding, 9%
  • Business Intelligence, 6%
  • Market Trends, 6%
  • Business Strategies, 6%
Common content manager skills
  • Digital Marketing, 9%
  • Content Strategy, 7%
  • Content Creation, 6%
  • Project Management, 6%
  • Web Content, 6%
  • Content Development, 4%

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