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The differences between managers, market intelligence and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, market intelligence and a digital marketing manager. Additionally, a manager, market intelligence has an average salary of $112,100, which is higher than the $99,563 average annual salary of a digital marketing manager.
The top three skills for a manager, market intelligence include data analysis, project management and deep understanding. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Manager, Market Intelligence | Digital Marketing Manager | |
| Yearly salary | $112,100 | $99,563 |
| Hourly rate | $53.89 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 76,493 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Market intelligence managers are employees of a corporation who study the new trends, behaviors, and needs of their target and current market. The managers recommend strategies to capitalize on opportunities that will help the company reach its goals. They are responsible for attracting new customers and maximizing the value of their existing customers. The skills they need to develop include analytical, technical, and business to perform the job well. They also design market research proposals and manage research projects to devise ideas that will lead the company to success.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Managers, market intelligence and digital marketing managers have different pay scales, as shown below.
| Manager, Market Intelligence | Digital Marketing Manager | |
| Average salary | $112,100 | $99,563 |
| Salary range | Between $78,000 And $159,000 | Between $71,000 And $138,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | New Jersey |
| Best paying company | McKinsey & Company Inc | Conrad N. Hilton Foundation |
| Best paying industry | Technology | - |
There are a few differences between a manager, market intelligence and a digital marketing manager in terms of educational background:
| Manager, Market Intelligence | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers, market intelligence' and digital marketing managers' demographics:
| Manager, Market Intelligence | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.1% Female, 33.9% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |