Manager, market intelligence vs director of market intelligence

Differences between manager, market intelligence and director of market intelligence duties and responsibilities

Manager, market intelligence example responsibilities.

• Lead cross-functional team task with evaluating YottaYotta's needs for a CRM system.
• Develop and manage value-based pricing strategy that maximize profitability and marketability of limited-inventory advertising portfolio.
• Centralize data ownership, define data entry guidelines to improve quality and consistency in the CRM.
• Develop and manage value-based pricing strategy that maximize profitability and marketability of limited-inventory advertising portfolio.
• Invented/developed several iterative/randomizing testing mechanisms to expand QA testing.
• Improve awareness of competitors, current events, and industry outlook by designing an Intranet site.
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Director of market intelligence example responsibilities.

• Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
• Develop a methodology to gauge the ROI of various marketing programs.
• Establish the agency position on marketing ROI and the development/implementation of spending productivity testing and tools.
• Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
• Manage IP for maximum competitive advantage.