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The differences between managers, market intelligence and events marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, market intelligence and an events marketing manager. Additionally, a manager, market intelligence has an average salary of $112,100, which is higher than the $80,575 average annual salary of an events marketing manager.
The top three skills for a manager, market intelligence include data analysis, project management and deep understanding. The most important skills for an events marketing manager are digital marketing, event planning, and project management.
| Manager, Market Intelligence | Events Marketing Manager | |
| Yearly salary | $112,100 | $80,575 |
| Hourly rate | $53.89 | $38.74 |
| Growth rate | 10% | 10% |
| Number of jobs | 76,493 | 113,348 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 83% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Market intelligence managers are employees of a corporation who study the new trends, behaviors, and needs of their target and current market. The managers recommend strategies to capitalize on opportunities that will help the company reach its goals. They are responsible for attracting new customers and maximizing the value of their existing customers. The skills they need to develop include analytical, technical, and business to perform the job well. They also design market research proposals and manage research projects to devise ideas that will lead the company to success.
An events marketing manager specializes in overseeing the events marketing operations in a company, aiming to improve brand awareness and reach sales targets. Their responsibilities revolve around developing concepts and strategies, liaising with suppliers and other external agencies, coordinating different departments, and utilizing resources. An events marketing manager may also perform clerical tasks such as producing progress reports, preparing presentations, responding to inquiries and concerns, monitoring the budget, and managing schedules. Furthermore, as a manager, it is essential to lead and encourage the team, all while adhering to each project's deadlines and goals.
Managers, market intelligence and events marketing managers have different pay scales, as shown below.
| Manager, Market Intelligence | Events Marketing Manager | |
| Average salary | $112,100 | $80,575 |
| Salary range | Between $78,000 And $159,000 | Between $59,000 And $108,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | McKinsey & Company Inc | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a manager, market intelligence and an events marketing manager in terms of educational background:
| Manager, Market Intelligence | Events Marketing Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 83% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers, market intelligence' and events marketing managers' demographics:
| Manager, Market Intelligence | Events Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.1% Female, 33.9% | Male, 25.4% Female, 74.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |