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The differences between managers, market intelligence and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, market intelligence and a manager, field marketing. Additionally, a manager, market intelligence has an average salary of $112,100, which is higher than the $93,296 average annual salary of a manager, field marketing.
The top three skills for a manager, market intelligence include data analysis, project management and deep understanding. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.
| Manager, Market Intelligence | Manager, Field Marketing | |
| Yearly salary | $112,100 | $93,296 |
| Hourly rate | $53.89 | $44.85 |
| Growth rate | 10% | 10% |
| Number of jobs | 76,493 | 174,371 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 82% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Market intelligence managers are employees of a corporation who study the new trends, behaviors, and needs of their target and current market. The managers recommend strategies to capitalize on opportunities that will help the company reach its goals. They are responsible for attracting new customers and maximizing the value of their existing customers. The skills they need to develop include analytical, technical, and business to perform the job well. They also design market research proposals and manage research projects to devise ideas that will lead the company to success.
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
Managers, market intelligence and managers, field marketing have different pay scales, as shown below.
| Manager, Market Intelligence | Manager, Field Marketing | |
| Average salary | $112,100 | $93,296 |
| Salary range | Between $78,000 And $159,000 | Between $68,000 And $127,000 |
| Highest paying City | Seattle, WA | Carson City, NV |
| Highest paying state | Washington | Nevada |
| Best paying company | McKinsey & Company Inc | |
| Best paying industry | Technology | Technology |
There are a few differences between a manager, market intelligence and a manager, field marketing in terms of educational background:
| Manager, Market Intelligence | Manager, Field Marketing | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 82% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers, market intelligence' and managers, field marketing' demographics:
| Manager, Market Intelligence | Manager, Field Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.1% Female, 33.9% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |