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The differences between managers, market intelligence and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, market intelligence and a marketing account manager. Additionally, a manager, market intelligence has an average salary of $112,100, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a manager, market intelligence include data analysis, project management and deep understanding. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Manager, Market Intelligence | Marketing Account Manager | |
| Yearly salary | $112,100 | $67,983 |
| Hourly rate | $53.89 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 76,493 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Market intelligence managers are employees of a corporation who study the new trends, behaviors, and needs of their target and current market. The managers recommend strategies to capitalize on opportunities that will help the company reach its goals. They are responsible for attracting new customers and maximizing the value of their existing customers. The skills they need to develop include analytical, technical, and business to perform the job well. They also design market research proposals and manage research projects to devise ideas that will lead the company to success.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Managers, market intelligence and marketing account managers have different pay scales, as shown below.
| Manager, Market Intelligence | Marketing Account Manager | |
| Average salary | $112,100 | $67,983 |
| Salary range | Between $78,000 And $159,000 | Between $50,000 And $91,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | McKinsey & Company Inc | American Tower |
| Best paying industry | Technology | Energy |
There are a few differences between a manager, market intelligence and a marketing account manager in terms of educational background:
| Manager, Market Intelligence | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers, market intelligence' and marketing account managers' demographics:
| Manager, Market Intelligence | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.1% Female, 33.9% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |