Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between managers, market intelligence and marketing data analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a manager, market intelligence, becoming a marketing data analyst takes usually requires 4-6 years. Additionally, a manager, market intelligence has an average salary of $112,100, which is higher than the $73,938 average annual salary of a marketing data analyst.
The top three skills for a manager, market intelligence include data analysis, project management and deep understanding. The most important skills for a marketing data analyst are digital marketing, power bi, and data analysis.
| Manager, Market Intelligence | Marketing Data Analyst | |
| Yearly salary | $112,100 | $73,938 |
| Hourly rate | $53.89 | $35.55 |
| Growth rate | 10% | 19% |
| Number of jobs | 76,493 | 160,600 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 69% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
Market intelligence managers are employees of a corporation who study the new trends, behaviors, and needs of their target and current market. The managers recommend strategies to capitalize on opportunities that will help the company reach its goals. They are responsible for attracting new customers and maximizing the value of their existing customers. The skills they need to develop include analytical, technical, and business to perform the job well. They also design market research proposals and manage research projects to devise ideas that will lead the company to success.
A marketing data analyst is primarily in charge of performing research and analysis on the performances of various campaigns, determining and interpreting the numbers behind them. They are also responsible for monitoring campaign metrics, producing reports, simplifying data by building graphs and illustrations, identifying trends and opportunities, devising sales strategies, and recommending improvements on various campaigns. Furthermore, a marketing data analyst must have an in-depth understanding of the marketing conditions, consumers, and the company's vision, mission, and goals.
Managers, market intelligence and marketing data analysts have different pay scales, as shown below.
| Manager, Market Intelligence | Marketing Data Analyst | |
| Average salary | $112,100 | $73,938 |
| Salary range | Between $78,000 And $159,000 | Between $52,000 And $103,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | McKinsey & Company Inc | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a manager, market intelligence and a marketing data analyst in terms of educational background:
| Manager, Market Intelligence | Marketing Data Analyst | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers, market intelligence' and marketing data analysts' demographics:
| Manager, Market Intelligence | Marketing Data Analyst | |
| Average age | 39 | 37 |
| Gender ratio | Male, 66.1% Female, 33.9% | Male, 57.2% Female, 42.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |