Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between managers, market intelligence and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, market intelligence and a marketing manager. Additionally, a manager, market intelligence has an average salary of $112,100, which is higher than the $104,550 average annual salary of a marketing manager.
The top three skills for a manager, market intelligence include data analysis, project management and deep understanding. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Manager, Market Intelligence | Marketing Manager | |
| Yearly salary | $112,100 | $104,550 |
| Hourly rate | $53.89 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 76,493 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Market intelligence managers are employees of a corporation who study the new trends, behaviors, and needs of their target and current market. The managers recommend strategies to capitalize on opportunities that will help the company reach its goals. They are responsible for attracting new customers and maximizing the value of their existing customers. The skills they need to develop include analytical, technical, and business to perform the job well. They also design market research proposals and manage research projects to devise ideas that will lead the company to success.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Managers, market intelligence and marketing managers have different pay scales, as shown below.
| Manager, Market Intelligence | Marketing Manager | |
| Average salary | $112,100 | $104,550 |
| Salary range | Between $78,000 And $159,000 | Between $71,000 And $153,000 |
| Highest paying City | Seattle, WA | Menlo Park, CA |
| Highest paying state | Washington | California |
| Best paying company | McKinsey & Company Inc | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a manager, market intelligence and a marketing manager in terms of educational background:
| Manager, Market Intelligence | Marketing Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers, market intelligence' and marketing managers' demographics:
| Manager, Market Intelligence | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.1% Female, 33.9% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |