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The differences between managers, market intelligence and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, market intelligence and a media manager. Additionally, a manager, market intelligence has an average salary of $112,100, which is higher than the $96,475 average annual salary of a media manager.
The top three skills for a manager, market intelligence include data analysis, project management and deep understanding. The most important skills for a media manager are digital marketing, kpis, and media planning.
| Manager, Market Intelligence | Media Manager | |
| Yearly salary | $112,100 | $96,475 |
| Hourly rate | $53.89 | $46.38 |
| Growth rate | 10% | 10% |
| Number of jobs | 76,493 | 110,888 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 81% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Market intelligence managers are employees of a corporation who study the new trends, behaviors, and needs of their target and current market. The managers recommend strategies to capitalize on opportunities that will help the company reach its goals. They are responsible for attracting new customers and maximizing the value of their existing customers. The skills they need to develop include analytical, technical, and business to perform the job well. They also design market research proposals and manage research projects to devise ideas that will lead the company to success.
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
Managers, market intelligence and media managers have different pay scales, as shown below.
| Manager, Market Intelligence | Media Manager | |
| Average salary | $112,100 | $96,475 |
| Salary range | Between $78,000 And $159,000 | Between $66,000 And $140,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Pennsylvania |
| Best paying company | McKinsey & Company Inc | Meta |
| Best paying industry | Technology | Automotive |
There are a few differences between a manager, market intelligence and a media manager in terms of educational background:
| Manager, Market Intelligence | Media Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 81% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers, market intelligence' and media managers' demographics:
| Manager, Market Intelligence | Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.1% Female, 33.9% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |