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Manager of online communications vs product manager

The differences between managers of online communications and product managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager of online communications and a product manager. Additionally, a product manager has an average salary of $111,729, which is higher than the $69,242 average annual salary of a manager of online communications.

The top three skills for a manager of online communications include engagement strategies, customer engagement and HTML. The most important skills for a product manager are product management, QA, and product strategy.

Manager of online communications vs product manager overview

Manager Of Online CommunicationsProduct Manager
Yearly salary$69,242$111,729
Hourly rate$33.29$53.72
Growth rate10%10%
Number of jobs73,210125,678
Job satisfaction-5
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 72%
Average age3939
Years of experience1010

What does a manager of online communications do?

A manager of online communications oversees a company's digital activities, aiming to raise brand awareness and public interest. They typically work together with marketing and sales teams in creating online strategies and campaigns for product launches and sales. A manager of online communications' responsibilities includes performing market research and analysis, developing online materials, coordinating with content specialists and graphic designers, and monitoring the daily operations, resolving issues should any arise. Moreover, they must lead and encourage team members to reach goals while implementing the company's policies and regulations.

What does a product manager do?

A product manager is responsible for ensuring product development, providing the best marketing strategies, and effectively handling the sales and marketing team. Product managers' duties include monitoring the market trends and conditions, identifying business opportunities and plan initiatives, and collaborating the product launch process with the appropriate departments. A product manager is also responsible for generating ideas on improving product features, determining timetables and reasonable pricing, and analyzing product sales. A product manager must have excellent strategic and decision-making skills to contribute to its growth and profitability.

Manager of online communications vs product manager salary

Managers of online communications and product managers have different pay scales, as shown below.

Manager Of Online CommunicationsProduct Manager
Average salary$69,242$111,729
Salary rangeBetween $45,000 And $106,000Between $81,000 And $152,000
Highest paying CityWashington, DCSan Francisco, CA
Highest paying stateRhode IslandCalifornia
Best paying companyMerrimack CollegeMeta
Best paying industryProfessionalRetail

Differences between manager of online communications and product manager education

There are a few differences between a manager of online communications and a product manager in terms of educational background:

Manager Of Online CommunicationsProduct Manager
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Manager of online communications vs product manager demographics

Here are the differences between managers of online communications' and product managers' demographics:

Manager Of Online CommunicationsProduct Manager
Average age3939
Gender ratioMale, 49.2% Female, 50.8%Male, 65.3% Female, 34.7%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between manager of online communications and product manager duties and responsibilities

Manager of online communications example responsibilities.

  • Perform administrative duties including ordering photography supplies, managing expenses bookkeeping, updating photography inventory and archives.
  • Create and test Pinterest and Instagram accounts.
  • Develop front end screens using JSP, HTML, CSS and JavaScript.
  • Upload daily videos to YouTube with a focus on optimization.
  • Provide digital strategy techniques to boost his Facebook page from 20k to 200k+.
  • Utilize web analytics tools to create customize reports outlining KPI, metrics, and trends.
  • Show more

Product manager example responsibilities.

  • Lead collaborative efforts within the PMO, vendors, customers, and internal stakeholders.
  • Manage developers accountable for coding, database development, UI implementation, and system architecture.
  • Manage inventory service levels / overstocks /defective inventory and supplier buy-in opportunities to maximize ROI.
  • Lead customization of the company's administrative SaaS software solution by defining features and functionality for internal/external stakeholder teams.
  • Lead weekly meetings between engineering, sales/marketing, and QA departments to facilitate communication, collaboration and resolution of product issues.
  • Handle design and specification of administration system requirements to efficiently manage, operate, and support client API configurations and sessions.
  • Show more

Manager of online communications vs product manager skills

Common manager of online communications skills
  • Engagement Strategies, 7%
  • Customer Engagement, 6%
  • HTML, 6%
  • Facebook, 6%
  • Instagram, 5%
  • Community Management, 5%
Common product manager skills
  • Product Management, 11%
  • QA, 5%
  • Product Strategy, 5%
  • Project Management, 4%
  • Market Research, 4%
  • User Stories, 4%

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